During the course of the hackathon I discovered that our framework was really versatile and that we don't have to stick to the photography category. We also noticed the trend of Multi-Purpose WordPress themes picking up and quickly pivoted the idea to add features and templates that appealed to a wider audience. We launched with 12 templates ( demos ) though it all started off as a photography theme that was supposed to be done in 2 weeks.
Don't be afraid of change - Adaptation is the key to survival as well as success.
Originality Wins - Most new themes usually looked up to existing popular ones for inspiration. Most ended up looking like clones. When we were designing this theme, I decided not to look for inspiration from other products. Ended up creating something original, that become a trendsetter.