Launching Otterly AI

In 2023, I became involved in the Content AI space, captivated by ChatGPT and other large language models (LLMs). I started to recognize the profound impact AI can have on marketing teams—not just from a generative AI and content generation standpoint, but also from a user perspective.

LLMs are transforming how consumers interact with our products, brands, and services. I realized that marketing teams lack visibility into these engagement journeys. In other words, we don’t know how visible our content or brands are on platforms like ChatGPT.

That’s when I founded Otterly.AI.

Otterly.AI was born from my own need to understand how our brands are represented on platforms such as ChatGPT and Google Gemini (Google SGE). I soon discovered I was not alone.

Other marketers shared similar concerns. While they have some visibility into Google Search and can track how visible their websites and content are, they have no visibility into how their brands are represented on ChatGPT.

This led me to conduct further research and think about ways to enhance the visibility of content outputted by ChatGPT.

As a result, I am launching Otterly.AI as the first monitoring tool for LLMs—think of it as SEMrush or Ahrefs, but for LLMs.

You simply enter a prompt that you want to monitor, and Otterly.AI provides a Brand Ranking, Brand Mentions, and a Historical View showing how visible you and your competitors are.

Consider the prompt: 'What are the best running shoes for beginners?'

Otterly.AI offers a comprehensive view of which brands are mentioned and how often on GPT-4 and Gemini Pro—providing a combined/aggregated perspective.