Riding the rollercoaster

2021 has been a rollercoaster. On the business side PageProofer continues to grow slowly and steadily but I feel like I'm still not cracking the marketing nut and maximizing it's potential. On the personal side, anticipation of life returning to normal followed by yet another round of lockdowns feels like a never ending cycle of negativity.

Being solo, as I'm sure you are all well aware, has been a challenge in all of this. Finding motivation and balance has been a daily struggle. It's been a cycle of not focusing enough on work and then swinging 180 degrees and trying to not be completely consumed by work.

The last few months have been more on the 18 hour day, completely consumed, side of the pendulum. I just released a big set of updates to address requests from customers. Feedback has been very positive (which is always nice after lots of hard work). I'm hoping to be able to swing back into a bit of down time with the goal of finding some marketing strategies that are sustainable and profitable.