My first @ProductHunt launch ever
by Mehdi-> https://www.producthunt.com/posts/panoramata
-> Thanks to @Kream for the launch https://twitter.com/_karimelk/status/1516837290768748548
- #⃣ Launch Numbers
- over 4000 impressions on all channels
- about 250 unique website visitors
- 108 upvotes on PH
- 14 demo calls booked
- 🏗️ Process
Panoramata was lucky to be hunted by the incredible @__tosh
Launch was set for the CET morning, with content posting scheduled by the team throughout the day.
On PH the description was kept snappy, and the choice of assets fell on 1 screen share + 4 hero slides.
- 🚄 Channels
All channels were exploited, with adapted messaging:
- Groups: FB, WhatsApp, Telegram, Slack
- Social media: Twitter, LinkedIn
The winner? LinkedIn. Don't sleep on it!
Know your audience and make sure to be present/active where your product has the best fit.
- 🧑🎓 Improvements
Future launch:
- post on other socials (Reddit, Instagram etc...)
- use existing email lists to generate more impressions
- have a demo so people can play around with your tool without having to register
The motto: increase impressions, reduce frictions.
To conclude:
Launch before you think you're ready.
Give @ProductHunt
a chance.
Use all traffic channels with adapted messaging.
Reduce friction wherever you can.
And don't forget to buckle up for the ride 🎢!
