Content, content, content

The month of March was entirely focused on content development. Although the early feedback on the membership has been overwhelmingly positive, there were a few members who churned.

I wanted to learn more about member experience, so I set up an email that is sent to members a day after they cancel their membership.

The email is pretty simple:
---
Hi {{ subscriber.first_name | strip | default: "there" }}—Our small team at Dad's Club works hard to help families learn, grow, and thrive.

I wanted to ask for your help—can I get your candid feedback on your member experience?

I personally read every single comment on this survey, so I'd really appreciate you taking 3 minutes to share your opinion.

[ Take Quick Survey ]

Thank you,
Vincent
Dad's Club Founder
---

The survey links to a free Typeform survey, which asks a combination of questions from Sean Ellis' Product Market Fit survey and the traditional Net Promoter Score (NPS) questions.

1. How likely is it that you would recommend Dad's Club to a friend or colleague? (0 Not Very Likely to 10 Very Likely)
2. What changes would Dad's Club have to make for you to give it a higher rating?
3. Please explain how you would describe Dad's Club to a friend or colleague.
4. How would you feel if you could no longer use Dad's Club?
5. Please help us understand why you selected "[last response]" as your answer.
6. What would you likely use as an alternative if Dad's Club were no longer available?
7. What is the primary benefit that you have received from Dad's Club?
8. What type of person do you think would benefit most from Dad's Club?

The early learnings from this survey seem to point to these three areas that should be improved:

• Create and publish more content in the library so that new members can consume at least a few hours worth of content right away
• Improve the UX/navigation of the member's area so that things are easier to find
• Foster more discussion in the community so that it is more lively

I'm looking forward to being able to make improvements in all three of these areas! Overall member retention has been really good, and as of today, we have 52 paying members.