The first 20 members...
by Vincent PhamvanWe're 14 days out from when we initially launched, and today we have our first 3 book summaries live in our member's portal. I picked the first three books that I think any new father would benefit from:
- Dude, You’re Gonna Be A Dad! How to Get (Both of You) Through the Next 9 Months
- Cribsheet: A Data-Driven Guide to Better, More Relaxed Parenting, from Birth to Preschool
- The Whole-Brain Child: 12 Revolutionary Strategies to Nurture Your Child's Developing Mind
We currently have 21 paying members @ $9.95/month. Six of the members are friends who I sent text messages about the new project, and 15 of the paying members came from Facebook or Instagram ads that we ran.
I've spent about $2,000 on Facebook ads, so the Customer Acquisition Cost (CAC) was about $133 on the first 15 members that came from paid ads.
Overall the initial feedback has been really positive from the members, but since it's a monthly membership, it's too soon to tell what the member retention will look like.
