Peasy Analytics

We just made our first sale forPeasy after ~7months of building and about a month since launch. It feels so good to update the revenue on Indiehackers from $0 to $9 🥳

anyways, if you are in need for simple, privacy-friendly analytics, check out https://peasy.so

we recently launched https://peasy.so on Peerlist and despite it being a small and relatively niche community compared to something like Reddit, it has gained us our most traction so far. We launched on the platforms launchpad platform and managed to get 121 upvotes, a ton of great feedback, a couple of active users, both directly and from referrals. This would have been difficult on other platforms as the sheer amount of posts on them would have drowned our efforts in the noise. Our conversion rate from Peerlist is also the highest out of all the other platforms, at 8.2% and even better, a large chunk of the people who have signed up are very active users and have been monumental to finding bugs and refining our product to a point where we are now ready to tackle bigger platforms like Product Hunt!

peasy has been live for close to a month now. traction has been slow compared to what you see  on Twitter and Reddit. if you spend too much time in these communities you begin thinking crossing 100+ users and gaining your first taste of internet money in the first month is the norm.  it is not. I have not made my first sale yet, but today we crossed an important milestone, we've finally gotten to 10 really active users who log in consistently to check their analytics, which isn't as cool yes as having a 100 users but it's a milestone none the less, and im proud of my self for managing to cross it.

Peasy, my product, has received praise for its minimalist, user-friendly design, leading to great referrals and even attention from notable figures like the founder of Peerlist. Here are my key principles for designing great products:

1. Learn Design Principles: Master core principles like hierarchy, color theory, spacing, and typography. These aren't just buzzwords—they shape how users perceive your product. Great resources include The Principles of Design and Laws of UX. While "rules" exist, don't be afraid to break them intentionally.

2. Experiment: Bold colors, unique elements, and unconventional fonts can add personality. Peasy, for example, uses subtle gradients and layered grid effects, adding depth without overwhelming users. Push boundaries while keeping clarity and usability intact.

3. Be an "Inspiration Sponge": Explore platforms like Dribbble to absorb design styles and techniques. Studying competitors can also be insightful—refine what's already proven.

4. Leverage Technology: Tailwind and Shadcn are excellent frameworks, offering great defaults that are easy to scale. The key is customizing them creatively to break free from typical designs.

5. Care, Polish, and Optimize: Great design takes time. At Peasy, we spent 7 months iterating on the MVP to get the design just right. Don’t rush—it’s about refining and improving the details.

6. Don’t Build in a Bubble: Get feedback from real users, especially those unfamiliar with your product. Their insights will help you identify blind spots and make sure your design works for everyone.

Good luck on your design journey!

Here is the link to my full blog post: https://peasy.so/blog/designing-standout-digital-products

Hey Indie Hackers,

meet peasy.so - a lightweight, privacy-focused analytics tool for websites and products I've been solo building for the past 7 months. Built on Svelte, Go, ClickHouse and PostgreSQL.

If your current analytics does not feel friction-less or is overly complex, give us a try - you'll be pleasantly surprised :)