Peekaboo

I started building Peekaboo (https://www.aipeekaboo.com/) in May 2025 with my co-founder, John. I’m the non-technical founder (marketing/sales/product); he’s building the tech.

What we did

• Week 1: designed in Figma → simple landing page.

• Early May: launched a Free AI Audit (drop a URL, get your AI visibility score).
  → 2.7K unique users, 50%+ from business emails.
  → $1.2K in pre-sales.

• July (wk 1): started building the product.

• August: private beta.

• September: opened self-serve signup + payments.

Where we’re at now:

• $1K MRR live; $6K MRR in pipeline.

• Traffic spiked in June from an organic viral TikTok, then tapered but we still see daily organic usage.

• Main channels so far: TikTok, Reddit Marketing, some LLM traffic, and LinkedIn mentions.

What worked

• A compelling free tool (the audit) as the top-of-funnel.

• Short-form video for reach.

• Reddit for targeted conversations.

What’s next

• Doubling down on SEO (makes sense given our product).

• Turning the audit data into SEO assets (comparisons, benchmarks, “AI visibility” playbooks).

To other founders, I'm looking for some advice

• Can you tell me:

  1. Your best early SEO playbook (content types, cadence, distribution).

  2. Tips for keeping top-of-funnel volume steady after a viral spike.

  3. Any pitfalls when moving from pre-sales → self-serve → sales-assisted?