Personalization Decoded

Short case studies showing the true personalization

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December 2021 Reached 100 subscribers

After writing a couple of case studies, we grew our subscriber base from 0 to 100 in less than 100 days.

To achieve this milestone, we actively used

  • Twitter: Writing threads, tagging related accounts, and engaging with people who interacted with the case
  • LinkedIn: Recycling the case for LinkedIn format

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December 7, 2021 Launched on Product Hunt

December 7th was the big day for us!

After publishing 7 case studies every other week and growing our community, we decided to make a new step.

We’ve launched Personalization Decoded on Product Hunt 🚀

With the help of our community and readers, we got good boost and energy for the upcoming cases :)

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September 2021 Published first case study

After creating the newsletter, we published our first case study.

In this case study, we showed how to personalize a landing page based on different signals, such as location, buyer journey stage, firmographic data.

'How Would We Personalize the SumUp's Landing Page for Display and Social Ads'

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About

Our goal is to provide as much value as possible about personalization in as few words as possible.