Petflair

Customised Pet Supplies (for humans + pets)

Under 10 Employees
Multiple Founders
Founders Code
Advertising
Design
E-Commerce
Fashion

We wanted to create a 'cool' pet brand that spoke to the booming audience of pet owners worldwide.

Charlie Gearside Founder

Lessons learnt from going viral

Lessons learnt from going viral

Our product, Petflair, went viral on Facebook. Now that the dust is settled, here's what we did right (and what we did wrong).

gearsi.de

Launched Shopify Store

We processed all ~1000 of our orders from Kickstarter through a Shopify store, set up with Bulk Discount codes and a Klaviyo email campaign.

This fed a Zapier spreadsheet which also served as an early version of our workflow for the artworking side of our business.

Launched on Kickstarter

We launched our product on Kickstarter. We passed our goal 5 days later.

We were hustling very hard through this period, and started receiving press around day 4 and 5 (on Australian TV).

From there, we went viral on Facebook (coverage from Mashable, Yahoo, AOL, Lad Bible, Unilad, George Takei etc) and got around 50M views on various edits of our video.

https://www.kickstarter.com/projects/petflair/petflair-custom-swimwear-featuring-your-pet

Petflair: Custom swimwear featuring your pet!

An AMAZING range of custom swimwear, towels and bags uniquely designed for you and your best friend – dog, cat, whatever!

kickstarter.com

We wanted to create a 'cool' pet brand that spoke to the booming audience of pet owners worldwide.

Charlie Gearside Founder