It's been a busy month in the world of Plausible Analytics. We just reached 900 paying subscribers milestone. We're on 904 paying subscribers with the MRR of $5,586 as of right now. Thank you all for your support!

In September, we've had more than 50 page views per second at peak so we've just doubled up our capacity yet another time. Plausible is now running on 5,185 websites and we've counted 180 million page views in the last 3 months.
Here's our development recap for the month of September:
UTM parameters can help you get more insights into the dark traffic and identify specific marketing campaigns or pieces of content that deliver the best conversions. Plausible Analytics now has full UTM tag support out-of-the-box to help you in this process.
You can see how it all looks like on our live demo (you can find the UTM tags in the "Top Sources" report) and read this introduction to UTM tags.
We released the stable version of Plausible Self-Hosted. Both our Cloud and our Self-Hosted products are completely equal. There’s no premium and exclusive commercial version with a better or more complete feature set.
The difference is that for the Plausible Cloud, we manage everything for you so you don’t have to worry about anything. We take care of the installation, upgrades, server, security, maintenance, uptime, stability, consistency, loading time and so on.
For Plausible Self-Hosted, you do it all yourself. You need to get a server and you need to install, maintain and manage Plausible on that server. You are responsible for installation, maintenance, upgrades, server capacity, uptime, backup and so on.
While Plausible Analytics is an open source software that you can self-host for free, we also sell a hosted, plug and play solution as a SaaS. We’re growing a sustainable open source project funded solely by the fees that our subscribers pay us.
On September 10th we paid out the first proper salaries for ourselves. Even though our salaries don’t match what we could command on the job market, it makes us incredibly happy to see a green entry on our bank accounts, paid from our open source project.
We can now say that we're paying rent with an open source project. Pretty wild. Feels good and hopefully we can continue the progress.