Wow! Plausible Analytics is at $3,182 MRR and 509 paying subscribers! Thank you to the Indie Hackers community for your support and for helping us reach this huge milestone!
To showcase our crazy journey to data, here are our other milestones:
Similar numbers for subscribers. It took us one year to reach the first 100 but we went from 400 to 500 paid subscribers in 15 days!
You need to pick your spots, choose a selected few marketing tactics and ignore everything else. Here are all the "best marketing practices" that we say no to at this moment:
These tactics can be very successful but they all take a lot of time to be implemented properly. That’s difficult to achieve if you’re just starting out or you’re bootstrapped with limited resources. If you try to follow all the best practices and do everything, you may very well end up not doing any of it well enough.
Here's a complete look into our marketing efforts.
We've worked hard to introduce a new level of detail and depth into your Plausible Analytics dashboard. Over the last month, we have introduced:
Referral and page drilldown that allow you to see the breakdown of traffic from an individual referral source or to a particular post. You can even mix these two
Introduced visit duration on site level and referral level so you can see how long people spend on your site and better judge the quality of referral sources
Added a realtime dashboard so you can see what's happening on your site in the moment which helps you figure out what's going on in case of sudden traffic spikes
All this without changing the simplicity of the dashboard, without adding extra weight to the script (still way under 1 KB), without invading the privacy of your visitors and while still keeping the affordable subscription levels.
Our goal is to reduce the number of sites that use Google Analytics and the only way to do that is to make our plans as affordable as possible while having a product that can compete with Google Analytics for many site and business owners.
Here's the full recap of our activities in July.