Plausible Analytics
Simple, open-source alternative to Google Analytics
We've just hit 2,000 paying subscribers with Plausible Analytics, a simple, lightweight and privacy first alternative to Google Analytics. Thank you all for helping us reach this amazing milestone!
Plausible is now counting stats on more than 10,000 websites and we've tracked 770,874,737 pageviews until now.
It's been a wild ride going from having 100 subscribers in May last year to having 2,000 subscribers now. Here's a brief recap and you can read our full story in our IH milestones:
- May 14, 2019: Got our first paying subscriber
- May 12, 2020: Reached 100 paying subscribers
- February 15, 2021: Reached 2,000 paying subscribers
Thanks to us reaching sustainability with our recent $10,000 MRR milestone, we are now able to give back 5% of our gross revenue to environmental causes and open source projects we rely on.
Thank you for all your support and trust!
We made it to $10,000 MRR and 1,619 subscribers with Plausible Analytics!
This crazy journey started here on Indie Hackers with our public beta launch on January 24th 2019.
Sometimes people see our recent success and think that it came overnight. In reality we have invested thousands of hours of coding and writing to get to this point.
We got our first paying subscriber on May 14th and then it took us more than a year to reach the first $1,000 MRR which we did on May 27th 2020. And now it took us 15 days to go from 9k to 10k which is a new record!
We've documented the whole journey to date in our IH milestones so do explore and ask us anything.
Plausible is currently installed on 9,120 websites and we’ve counted 171,811,460 page views in December. We’ve counted more than 500 million pageviews in the last six months in total.
It's an incredible feeling to have achieved this! We want to thank all of you who use Plausible, who support us and who spread the word about us on Indie Hackers and around the web! 🙌
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congrats on the success! What was your biggest lesson on the journey?
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thanks Bryan! we've shared a few lessons in IH milestones along our journey but one that comes to mind as I see many indie hackers not follow is very clear positioning.
you need to make it crystal clear and easy to understand immediately what you do, what you stand for and how that compares to whoever is the biggest name in your market (such as Google Analytics in ours). if you don't, chances are you're lose that visitor
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Well done! Any as to your main lesson 100% agree with you. I invest in software companies as an Angel, have been for over 5 years and honestly its amazing how many smart people do not do get positioning right.
Part of it I have uncovered is down to a level of misplaced arrogance -
"We are different to X" ...
"We are better than X" ...Great then tell your potential prospect that, reference X (good from SEO at least), show a comparison chart, if you can get an independent 3rd party to shout about how much better you are than X then even better...
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exactly! i'm not sure why it's such a common problem for many startups but it really is. i see it all the time so i keep telling people you need to tell me immediately otherwise i'm hitting the back button.
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great advice, will definitely dive into your milestones, keep up the great work
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you're welcome!
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That's awesome, way to go! I hope you don't raise your prices too much so us indie hackers can still use Plausible!
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thanks Glen! you bet! i don't think we will ever increase the price on the lower plan as the idea is to give people starting out a fairly priced and affordable alternative to Google Analytics
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Congrats, really great achievement! 🎉
- How big is your team?
- What city are you located? Home office, co-working?
- What is your top three marketing channels? IndieHackers? Twitter? Google Ads?
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thanks Alex!
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it's just the two of us at the moment
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both based in Europe but we're working remotely, never actually met each other
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we don't do any paid ads. looking at our stats top 3 referral sources in last 6 months are Hacker News, Google and Twitter. And top 3 sources of trial signups in the last 6 months are Google, GitHub and Twitter.
we're very open and transparent so you can actually see all of our stats in public here https://plausible.io/plausible.io
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Looks like HackerNews is going pretty well for you!
Any tips on how to submit news there? I've tried a couple of times, and received a warning, lol. What do you differently than IndieHackers?
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i think you should not submit news or anything salesy to HN. your success there depends on the strength of the content you submit and partially on luck.
we've had 5 blog posts make it to the top of HN last year (sometimes it took 2 or 3 tries to submit so that's more about luck) but they're more interesting posts, technical posts rather than simply news or salesy content.
here they are so perhaps this can give you more ideas or inspire you:
https://plausible.io/blog/remove-google-analytics
https://plausible.io/blog/open-source-licenses
https://plausible.io/blog/open-source-funding
https://plausible.io/self-hosted-web-analytics
https://plausible.io/blog/building-open-source-
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Thanks for the list. I've checked these articles, but they sound too salesy to me. You keep promoting your Analytics tool throughout and trash Google.
But thanks for sharing. Hopefully, we would be able to submit something worthy to HackerNews. It's 5 times more popular than this forum.-
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not sure what to tell you. you asked what works and that works for us. HN is a very tough crowd and they don't like salesy content. the posts I listed were not considered salesy by them and they've got hundreds of upvotes/comments each.
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Hey Marko - grats on the success!
Where did you get your logo done?
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thanks John! my co-founder @ukutaht did the logo!
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Congrats, really great achievement! 🎉
Do you plan to expand the team to try to grow the product even further or do you prefer keeping the team small and more focused?
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thanks Cristian! there are no current plans as the workload is still manageable but I can see us hiring someone at some point maybe this year that can kind of be awake when we're not (night time European time and perhaps weekends too).
Mostly to deal with any potential server issues and/or urgent customer queries. we like to act and respond fast to people but until now that means that we're pretty much on call at any time so would be nice to get some help with that.
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Good stuff, Marko! 🔥🔥🔥
Now, let's make it twice that by the EOY 🕺
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thanks Nikola, we'll do our best!
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Congrats on the success! I installed Plausible on my hobby project Minnnis.com and I like that I don't need to bother with a cookie permission banner! Even though Minnnis is a free hobby project, you will shortly be getting my $6/mo (I doubt it will ever go above 10k view a month!).
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that's great to hear, glad you're enjoying Plausible! and thanks for your support!
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Thats inspiring. Am your small competitor. I started weblister.co to monitor my websites uptime, then I added traffic analytics. I have a lot to learn from you.
So far i have only sold $300.
Otherwise. Congratulations for that milestone.-
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thanks!
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Congrats! Just checked out the github repo. .ex files are Elixir?
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thanks! yes, we're an Elixir/Phoenix application
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great buddy and keep it up, best wishes:)
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thanks Malav!
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Hi @markosaric,
Absolutely love this post. You are an inspiration for us at reviewhornet.com. Especially since we are going through the initial grind stage now. Good to meet others going thought the same journey ahead of us.
I had a question about your pricing. We were thinking about doing some price testing, to see if acquisition will be easier at a lower price range. Wanted to ask, had you done some price testing? Have you seen traction to be easier at lower price range?
We were also thinking about testing prices, but we don't yet know our CAC and not sure if at a lower price we would be able to acquire customers.
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Thanks for the kind words! We haven't done any price testing yet so cannot say much really. Some people have told us that we should raise the prices (just because that's the common advice) but our idea from the start was to price fair and affordable especially on the lower tiers as Google Analytics is free.
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You wrote that you and your co-founder never actually met. So how did you start this together and how did you workout that you were a good team?
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my co-founder @ukutaht started building the product in december 2018. i only joined in march 2020.
Uku was looking for someone to help him get Plausible to a wider audience and reached out to me as he read some of the content i posted on my blog. he thought my view on things fit well with his own opinions and what he was trying to do with Plausible.
i was already familiar with this market and saw great potential in what Uku built with Plausible. so we exchanged some emails, had some calls and took it from there.
we have regular calls and regular communication via chat/email to discuss things and our roles are clearly split which i think helps a lot in terms of working together. Uku focuses on design/development, I focus on marketing/communication.
we went on the Changelog podcast where we talked about these points in more detail. see https://changelog.com/podcast/396
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any newsletters?
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as in you want to subscribe to our newsletter? we have something that pretty much just sends out the latest blog posts. see https://plausible.io/blog
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Awesome work, I checked out Plausible a while back and used it as the base for a project I was working on the time (Logflume not functional/finsihed). It's crazy how many product you'll see on Product Hunt and the like that you can tell iterated off of Plausible because it shares a very similar UI.
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thanks Justin! could also be because of the rising popularity of tailwindcss which we use?
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Christmas came early to the two of us at Plausible Analytics!
18 new paying subscribers this Tuesday is our new record day. And it pushed us over $8,000 MRR too.
Plausible is now installed on 7,651 websites and we’ve counted 107,251,707 pageviews in the month of November alone.
We’ve counted more than 360 million pageviews in the last five months in total.
The sweet thing is that we took most of this market share directly from Google Analytics. So that’s pretty much 360 million pageviews fewer going to Google and the surveillance capitalism.
Thank you to all of our 1,338 subscribers!
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Congratulations ;)
I'm a custommer, and so far, I'm really happy with Plausible!-
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Very good to hear that! And thank you for your support Florian!
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You guys are freaking awesome. Love the simplicity of it and I am using it with Codealo and it's just awesome.
I've made our dashboard public so people can see our numbers which I think is awesome.
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great to hear Johnnie! happy to see more sites open up their stats!
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Nicely done, I am a customer since I listened to your episode on The Changelog and are very happy with your product. May I ask if you use Phoenix Liveview for anything and what you think about that programming model?
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Thanks!
We don't use Liveview anywhere at the moment. I haven't tried it out yet but I can definitely think of some use-cases in the past where something like this would have been a lifesaver.
Everything is contextual, I don't think any approach to client-server communication is the right way to do things. We just run React on the frontend and communicate over a JSON API. For real-time features we poll the backend which is perfectly fine in my opinion. If we had used Liveview, the polling would just happen on the backend but it wouldn't fundamentally change anything.
I think Liveview is most appropriate in cases where the server is also reactive and needs to push new information to the frontend.
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Which software do you use to plot MRR growth?
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it's just a screenshot directly from our payment processor Paddle.
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Huge congrats on this, Marko! Great milestone before the end of the year ^_^
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thank you Monica, I appreciate it!
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Awesome! Congratulations
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thank you Jop!
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Those metrics are beautiful, amazing work! You must have put in a lot of hard work to achieve those numbers, so props to you
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thanks for the kind words Pip!
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1,338? Too close.
With that said, $333 more and you'll break the $100K ARR milestone.
Congragulations!
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yeah, getting there! thanks Farouq!
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Congratulations 👏
I'm starting to discover quite a few new analytics tools recently. I'll have to add Plausible to the list! Love that's it's mindful of privacy issues.
Maybe I'll install them all at the same time and hope they don't conflict so I can test them side by side.
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Nice!
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thanks Samir!
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Impressive. Congratulations are in order
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thank you!
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Congrats!
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thank you Alex!
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thanks Dinesh!
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thanks for your support Kevin! and I'm happy to hear that!
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we'll do what we can! thanks Andrew and all the best to you too!
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Plausible Analytics experienced big growth in October, breaking our traffic and signup records once again!
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Plausible is now installed on 8,170 sites (up from 5,185 last month) and we've counted 80,760,225 page views in October (up from 60 million in September)! We've counted more than 260 million page views in the last four months in total. That’s 260 million page views fewer going to the surveillance capitalism!
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71.6k visitors to our website in October. It was our best month yet in terms of website traffic with more than 70k visitors in a month for the first time. Most of the traffic came from Hacker News as three of our articles landed on the front page. See our full stats for October
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October was also the record month in terms of new trial signups. 778 trials are expiring this month so let's see what happens.
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MRR is at $6,704 right now with more than 1000 paying subscribers (1,082 to be exact). We got 17 new subscribers yesterday which makes it our best day yet. The previous record was 14.
Thank you for supporting us and helping make privacy-first web analytics a thing! We're excited to make your Plausible experience even better!
Development updates
We're working hard on making Plausible as competitive as possible with Google Analytics for ecommerce and SaaS startups. Our focus is on 20% of Google Analytics metrics that 80% of analytics users find most useful.
Over the recent weeks we've introduced UTM tags support for campaign tracking and dashboard filtering by any metric that you click on.
You can now add metadata to an event
This is something many of you have asked for. You can use these custom properties to create your own metrics to collect and analyze data that Plausible doesn’t automatically track. See instructions here.
Outbound link click tracking is now possible
This feature is not enabled by default so you need to follow these steps to enable it for sites where you want to track clicks on external links
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Very nice! Congrats!
Your website is really cool. Clean and blazing fast.-
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glad to hear that, thanks Romain!
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Congrats, 1000 is a really great achievement!
Great product plus you're killing it with the marketing = success! 🎉-
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thank you Cristian!
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Bravo 🔥🔥🔥 Samo napred!
Keep up the good work 🕺
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hvala Nikola!
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So well deserved! I use Plausible for my site and I absolutelty love the service. Keep up the great work and the momentum Marko! You're killing it.
PS. Custom event tracking!?! Sweet. Just what I needed.
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that's nice to hear Tony, thanks!
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Awesome news 🙌
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thanks Hessel!
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Great achievement! 👏
Are you planning on doing analytics for the mobile Apps?-
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thanks Vladimirs! right now we're focused on web analytics but perhaps at a later stage when we feel we have completed what we wanted to do for the web.
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Awesome – been using the product for months now and love it – new features coming every week :)
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thanks for your support Kyle!
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Nice! I enabled Plausible for https://just-launched.dev a little while ago to try and be more transparent.
Still a few trial days left but it's looking like I'll keep it around!
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Glad to hear you're finding Plausible useful Alex, thanks!
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I've been using it for some time now and I really like it. Probably spend way too much time looking at the graphs! 😁
Keep it up! And thank you guys for the great support as well.
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Thanks Simon! As long as looking at the graphs doesn't affect your productivity then we're all good! 🤣
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Congratulations Maarko, long may all the success continue.
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thank you!
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Congrats!
I'm using GA for frequently.io as it allows me to easily track pageviews across all of the individual FAQs set up across many different users. Would this be possible with Plausible?
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thanks Ryan! there's not much difference from GA in the ability of what type of websites you can track. i'm not sure i understand the setup of your site but as long as you can embed the script into your header it should work. you can test it using our free trial
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Awesome!
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thank you!
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Plausible Analytics just hit $6,050 MRR from 974 paying subscribers! Thank you all for your trust and support!
We also got a nice surprise: a mention in TechCrunch as "the fastest-growing open-source startup". This will hopefully bring more new trial signups and more subscribers.
Here's a feature update and a lesson learned:
You can now filter the dashboard by any metric you click on
We just released a brand new feature: you can now go granular. Drill down into mobile users, Chrome browser users or visitors from France and analyze your stats that way.
You can now filter your Plausible Analytics dashboard based on whatever metric you click on. You can mix and match filters too.
- Country
- Browser
- OS
- Device
- Referral source
- Page visited
Drill down in our live demo.
Have a clear and informative about page
If there's something I've learned from the TechCrunch experience and the subsequent mentions on several other websites is that you should have a clear and informative about page with all the important facts and details you'd like journalists to know.
TechCrunch never reached out to us and neither did the other sites that covered us but they all wrote accurate information about us and facts that we would have wanted them to share.
This is because they all seem to have checked our about page which features facts about the project, who we are, what we work on, what we believe in and other things that are important to us. There were no mistakes in their coverage and no need to ask us questions. It's a win win!
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Just signed up for my personal blog. Pricepoint is spot on for me and it means I don't need to have that stupid cookie consent !
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Yes, the extra exposure from TechCrunch won't hurt. So, did you update the about us page?))
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Nice job!
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thanks Brayden!
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Congrats! I've just discovered you guys recently but I've heard great things. Keep up the solid work.
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happy to hear that Antonio, thanks!
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Just noticed the Hacker news thread about Plausible Analytics!
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thanks! we've been in there replying with the facts of how the service works.
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Congrats on the consistent growth!
Just a note, at the top of your LP you have a "Get started" CTA.
As a SaaS consultant, I know most users don't even make it half way down the LP so, I'd suggest split-testing a "Try for free" OR "Start free trial" CTA to see how it converts.
Also, you could add the KSP's below such as "No credit card needed" OR "Try for X days for free".
Obvisouly, I'm sure you have the data on which CTA is clicked most but, if it is the top one, I'd recommended trying a different CTA.
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thanks Rhys! we haven't really done too much optimization around the different CTAs. we'll take a look at them at some point.
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Congrats! You guys just keep winning! Must be a great feeling between you and the other founder right now.
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Thanks Alex! Definitely was a great surprise! Let's see if we can keep up this momentum!
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It's been a busy month in the world of Plausible Analytics. We just reached 900 paying subscribers milestone. We're on 904 paying subscribers with the MRR of $5,586 as of right now. Thank you all for your support!
In September, we've had more than 50 page views per second at peak so we've just doubled up our capacity yet another time. Plausible is now running on 5,185 websites and we've counted 180 million page views in the last 3 months.
Here's our development recap for the month of September:
We now fully support UTM tags
UTM parameters can help you get more insights into the dark traffic and identify specific marketing campaigns or pieces of content that deliver the best conversions. Plausible Analytics now has full UTM tag support out-of-the-box to help you in this process.
You can see how it all looks like on our live demo (you can find the UTM tags in the "Top Sources" report) and read this introduction to UTM tags.
Plausible Self-Hosted is out of beta
We released the stable version of Plausible Self-Hosted. Both our Cloud and our Self-Hosted products are completely equal. There’s no premium and exclusive commercial version with a better or more complete feature set.
The difference is that for the Plausible Cloud, we manage everything for you so you don’t have to worry about anything. We take care of the installation, upgrades, server, security, maintenance, uptime, stability, consistency, loading time and so on.
For Plausible Self-Hosted, you do it all yourself. You need to get a server and you need to install, maintain and manage Plausible on that server. You are responsible for installation, maintenance, upgrades, server capacity, uptime, backup and so on.
First salaries
While Plausible Analytics is an open source software that you can self-host for free, we also sell a hosted, plug and play solution as a SaaS. We’re growing a sustainable open source project funded solely by the fees that our subscribers pay us.
On September 10th we paid out the first proper salaries for ourselves. Even though our salaries don’t match what we could command on the job market, it makes us incredibly happy to see a green entry on our bank accounts, paid from our open source project.
We can now say that we're paying rent with an open source project. Pretty wild. Feels good and hopefully we can continue the progress.
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Congratulations! I love the product and the fact that I can have page analytics without having to show the Cookies pop up makes a huge difference in the UX.
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thank you Johnnie! that was the idea exactly :)
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Nice job! And very clever way to anonymise datapoints, I was wondering how you did the tracking-without-cookies trick! 🙂
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thank you Mario!
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Huge milestone! Congrats on all the hard work and perseverance to get there! Can't wait to get there myself :)
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thank you Thomas and all the best in getting there!
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Congrats!! The product looks great :)
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thank you Ido, nice to hear that!
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Nice, and it shows grit that you guys never quit regardless of the low MRR for more than a year. Truly nice work.
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thank you! nothing definitely happens over night so best to be prepared to put in some time and effort!
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Congratulation!!! @markosaric, really love plausible amazing work.
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thank you Ananta! happy to hear that!
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Awesome, you guys are the model company for all things privacy related. Loving your success!
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thank you Alex, appreciate that!
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Congrats!! That's pretty awesome. It only took you guys ~5 months to get there?
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thank you Tiffany! it took a bit longer then that! that chart starts in May last year :)
We got our first subscriber on May 14th 2019 and it took us almost a year to reach $415 MRR which was in April this year. But since then it's gone fast! From April 2nd when we reached $415 to $5,586 that we just announced today!
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Thats great news! Congratulations :)
Great product and landing page by the way. Definitely gonna give it a try soon!-
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thank you Simon! sounds like a plan!
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Hey Marko, congratulations.
I know a colleague in a rather large ad-depending company and boy oh boy is he fed up with google analytics.
Huge, heavy, bad-looking, super non-intuitive, actually illegal in Europe as it seems, etc. etc.
What stands out by just looking at your front page is the ease of use, clean UI and GDPR compliance (huge!!!).
Good luck and keep us posted ;-)One question: How is your self-hosted offer performing? Does this provide a significant portion of your revenue, or is this more of a side-thing?
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thanks for the kind words, appreciate it! our self-hosted is free as in beer. we don't monetize it at all. we may do something special for on-premise managed hosting in the future but we find that most normal companies and bigger websites don't want to self-host their analytics as that would require them to hire specialized resources to maintain the analytics servers.
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thank you! we'll do what we can to make it continue!
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that's great to hear Supun, thank you!
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We just reached $5,073 MRR with 832 paying subscribers! We’ve gone from $415 MRR in April this year (1000% MRR growth in 6 months)!
Plausible Analytics is now installed on 4,070 websites and we’ve counted 59,566,185 page views in the month of August 2020. That’s 60 million page views fewer going to Google and the surveillance capitalism!
Thank you all for helping us reach this amazing milestone!
If you're interested in exploring our product, do take a look at this live demo which shows you our own website stats.
How did we get to $5k MRR?
We're proud to say that we made it to $5k MRR without supporting Google and Facebook paid advertising duopoly.
Necessary ingredients to be able to grow a startup are a product that people love to use and share, and a product that serves an actual demand from the market. In addition to these, here's a summary of what helped us get traction over the last 6 months:
Positioned ourselves directly against the market leader
We made it clear what we do, what we don't do and how we're different from Google Analytics. This made everything else so much easier and consistent. From the way we communicate on social media to the topics we cover on our blog.
Plausible Analytics is a solution for site owners who want:
- Simple to understand analytics dashboard
- Lightweight script that keeps their sites loading fast
- Privacy-first tool that respects their visitors
- No cookies and no need to worry about GDPR consent banners
- Indie product that's not part of surveillance capitalism
Be as upfront and as direct as possible in your elevator pitch. Don’t hide the fact that a market leader exists. People know. Rather than pretend they don’t exist, use their existence to make your pitch clearer. State why you believe your competitor is flawed and explain what makes your solution a better alternative for some people.
Started publishing regular blog content
We publish blog posts regularly. Since I joined in March this year, we've published a new post approximately once per week. And these are not salesy blog posts. As examples, here are our two most visited posts (read by more than 100,000 people combined):
- Why you should stop using Google Analytics on your website
- How to pay your rent with your open source project
You never know which blog post will do well and get seen by tens of thousands of people so don't try to base your writing around that. What we do is we research our posts well and spend lots of time making them interesting / educational / useful / actionable to the people in our audience.
Our content is an introduction to Plausible Analytics for many people. Each blog post gives us a new avenue through which we can be discovered. People find our posts in social media, in different communities and in search engines too.
Engaging with people in social media and niche communities
We spend a lot of time on Twitter engaging with people and searching for people who are looking for Google Analytics alternatives. We spend a lot of time on Indie Hackers as the niche community where we started. We share our posts in aggregators such as Hacker News.
The idea is basically "build or write it and they certainly won't come". You can have the greatest product ever or you can publish the most amazing blog post, but without going out there to spread the word, nobody would know about it. So that's what we do. Here's a list of our top referral sources of traffic.
This type of marketing is not an automated process. It takes time, effort and consistency. Do it day after day, reach a person or two with each action and over a period you will see the difference. More visitors, more signups, more subscribers and a slow but steady increase in MRR too.
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Congratulations man !!! More power to you. I really like the approach and noted as a reference for me.
I'm using plausible analytics free version for my blog, https://www.boxpiper.com/.
UI is simple and easy to understand.PS: Using Google Analytics as well though. :-)
PPS: BoxPiper asks for cookie as well and show relevant message.-
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that's nice! :) thank you!
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Really happy for you.❤️
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thank you!
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Thanks for keeping us uptodate. So interesting to watch you guys. good luck for the next 5K ;)
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Fingers crossed! Thanks Eugen!
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Thanks for sharing Marko! Definitely believe this is the way to grow for self-funded founders!
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thanks Marie! glad you agree!
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Hi Marko, Congratulations!
Quick question - How do you track Unique visitors and Returning visitors without cookies?-
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Thank you! Our session length is basically one day so for the single day we know how many uniques there are. Then we reset everything so there's no way to know whether the same person returns to the site on another day.
This is one of the choices we made to make Plausible as private as possible while also the site owner doesn't need to get user consent to track. You can find a bit more detail in our data policy https://plausible.io/data-policy
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Fantastic progress - and I love the regular marketing updates here and on twitter 👍🏻👍🏻
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Thanks Jon, happy to hear that!
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Yes, dissipating your blog articles to niche communities such as hackernews and indiehackers is a good idea.
However, could you elaborate how you did Twitter marketing?-
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Thanks Alex! One tool I love is TweetDeck. I basically have it opened at all times, and use it to search Twitter for a wide variety of keywords and phrases. Then I engage and interact with people who talk about analytics or privacy or Google Analytics alternatives etc.
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Congrats! What font does Plausible use? I really like it.
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That is awesome, I’m so happy for you guys and thanks for sharing your numbers so we can follow your story!
I’m happy to be a paying customer :)
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thank you for your support Joe!
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Congrats Marko!
Are you working on this full time or part time?-
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Thank you! My co-founder and I are both working on Plausible full time.
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Congratulations on the milestone, Marko.
I really like your direct, no-nonsense approach to building and marketing your product!
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thank you Nico!
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Hey, congratulations on the milestone, wow!
Quick question: what tools do you use to organize your content schedule? Do you use anything like buffer or similar?
Thanks!
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thanks Marko :) we don't really use any tools at this stage as we're a small team and we keep it simple. I take care of the social media and content (so I don't really need tools or a calendar to organize a schedule) while Uku does development and design.
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Congrats and all the best for $25k MRR. What you have done is not easy.
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thank you!
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I've just seen this! Thanks and great content. I got a few more detailed questions. Perhaps you can check your Twitter inbox ;)
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Congratulations! Glad you did it without paying Google and Facebook.
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thank you!
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That’s awesome. Thanks for sharing and inspiring others :)
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Thanks! And glad to hear you're finding the info useful!
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This comment was deleted 6 years ago
We're now on exactly 700 paying subscribers for Plausible Analytics!
It took us 364 days to reach the first 100 subscribers, and we've now gone from 100 to 700 in 120 days. We went from 600 to 700 subscribers in 15 days. Crazy and unbelievable! Thank you all for your support!
My co-founder Uku has now published our August development recap. Here's what we added to the product over the last month:
Page drilldowns
We now have the page drilldown feature. It gives so much more depth to the dashboard, especially when combined with the referrer filter. This sort of analysis is required for more advanced use-cases.
Hash mode for SPAs
Plausible works with most modern SPA frameworks out of the box. Our tracking script listens for the pushState event and triggers a pageview automatically. However, some front-end frameworks use the hash part of the URL for navigation. In that case, the tracker should listen to the hashchange event to trigger pageviews. If you're using a frontend framework that uses the URL hash for routing, you need to take an extra step to install the hash-based tracker instead of the default one.
Other details from our changelog
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Added a quick switcher to make it easier to jump between sites when you have more than one. The dropdown also includes a link to site settings to make navigation easier.
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Added metric to see total conversions alongside unique conversions.
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Show real counts alongside percentages (applies to screen sizes, browsers, operating systems and countries).
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Fixed an encoding issue with page URLs, goal names, and utm_source.
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Added direct traffic and other dark traffic sources as “Direct / None” in the Top Sources report.
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Great work Marko! 🙌🏻
I appreciate every single Maker/Company who is working on more ethical products besides the Google monopoly.
Plausible Analytics is an incredible product. I love the super structured UI, the minimal dashboard which displays all the most important anayltics, it is lightweight, and open-source. You have done everything right. 🤩
The fact that you actually care about the privacy of your users, and the people who get tracked, make Plausible Analytics such a great product.
I wish you all the best for the future!
Small sidenote: I featured Plausible Analytics in my weekly newsletter Creativerly you can check out the issue here: Creativerly #80
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Thanks Philipp for the kind words and for featuring us in your newsletter! Appreciate your support!
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Hello Marko,
Thank you so much for sharing your journey. I have been hearing about Plausible on various founder networks but I never noticed that the product is actually open source, MIT licensed. I would be reading up more about this since I have chosen to build a commercial open source business model.
My main reasons are that dwata, my product has full access to the business database. So it is a practical decision for the core software being open source and most importantly on-premise. I do not even have a SaaS option. I will go for Community Edition (open source) and Enterprise Edition or Features based pricing.
Links:
Thanks for such an inspiration, Cheers!
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Thank you Sumit for the kind words!
Great to see more open source projects trying to experiment with the different funding models. I wrote this post on the topic of paying rent with your open source recently: https://plausible.io/blog/open-source-funding
Good luck with your project!
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Great work guys, really like the pricing model too https://plausible.io/#pricing
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thank you Alex!
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that's pretty baller, great job!
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Thanks Victor!
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I'm one of the 700 and very happy with it! Great job guys!
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That's great to hear KP and thanks for your support!
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Amazing Congratulation for 701+
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thank you!
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Congratulations, I was one of the 700 yesterday 😀.
Only got it on one site so far but plan on adding my other sites to Plausible as well in the not too distant future
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Sounds good Chris! Thanks for your support!
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Wow. This is fantastic Marko. Keep it up!
What’s the thing that converts most visitors to users for you?
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Thanks Marc! In terms of referral sources, it is Google organic search. You can see here the list of referral sources who have sent us trial signups https://plausible.io/plausible.io?period=6mo&goal=Signup
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Congrats! - I think you might have just won your 701st paying subscriber 😉
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Thanks Jake, that's good to hear! We're on 701 now :)
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Wow, congratulations. You wrote in your blog post that product hunt and indiehackers are your main sources of traffic. How do you get traffic from Indiehackers? Is it from regular updates like these? Curious to know :)
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Thanks Abhishek! From several ways: Milestone updates like these, Indie Hackers original posts that we publish, blog posts that we share, people that link and share our URL in the different threads etc.
You can see the full list of our Indie Hackers referral sources for a better idea: https://plausible.io/plausible.io/referrers/indiehackers.com?period=12mo&source=indiehackers.com
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Our crazy growth seems to be continuing! Plausible Analytics is now on $4,159 MRR and 672 paying subscribers to be exact! Yesterday was our new record day with 14 new subscriptions (previous record was 13 subscriptions on July 18th)!
Every time we think that this fast growth cannot continue, we get surprised. We went from $3,000 to $4,000 MRR in 21 days (previous best was in 32 days) and from 500 to 600 subscribers in 14 days (previous best was 15 days).
Don't think it will be possible to beat this fast growth this time around but we will try to do our best and see where that takes us. There are no major changes in the way we do our marketing and communication. We will continue doing what's been working until now:
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Product updates to make Plausible Analytics more useful and more competitive with Google Analytics. Our recent updates included visit duration, referral drilldowns and page drilldowns. You can see the current state of the product in our live demo. All these updates make Plausible a more viable GA alternative for an increasing number of sites.
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Publishing the best content that we can on relevant topics including web analytics, privacy, startup growth and open source. And then we share and syndicate these posts to different communities. This is one of the main ways people hear about Plausible for the first time.
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Explore any new avenues we can. We launched on Product Hunt last week and it was a success driving more than 2,700 unique visitors. There's a blog post here with our learnings. This got us in front of more people and even got us several interview requests.
Thank you for all your support and trust! Indie Hackers keeps being our main community full of great support and one of the sites always towards the top of our referral sources list (number 2 last month with more than 2,300 unique visitors).
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Congrats Marko!! Way to go! I love the traction and I've been able to follow the process here in IH which is great.
If I may ask... I love your dashboard and charts, did you build them or are you using a third party to serve those, can you share which please?-
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Thank you JC! We use https://www.chartjs.org/ for the top graph and otherwise it is all custom CSS.
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Congratulations! 6 months later, I see a lot of Tailwind UI on the landing page. Looks awesome.
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Congratulations!
As an user of this tool, I must say I find the KPIs very intuitive and somewhat easier to understand than GA. I've two questions- Do you count multiple visits (different sessions) from the same user as different users? If not, is it possible to track different visits from same IP without saving cookies?
- If I want to exclude my own visits to the website (for testing etc.) as a visit count, is there any way to do that?
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thank you for the kind words!
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our "sessions" are basically 1 day long. if you return to the same site several times during the same day you will be counted as 1 unique visitor but if you come back to the same site on another day you will be counted as a new unique visitor. we tested different methods and found this to be the best balance between user privacy, compliance with GDPR and other regulations and accuracy and usefulness. You can read more here: https://plausible.io/data-policy
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yes, do follow this process to exclude yourself from being counted https://docs.plausible.io/excluding/
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Thank you for sharing such a well-documented chronicles!
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you're welcome Fernando!
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Your MRR updates seem to come closer and closer to each other. Good news I guess 🙂
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:)
let's see if we can keep up this pace!
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🚀🚀🚀 That is so exciting! Well deserved, Marko.
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thank you!
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Congrats man! I'm using another service but may switch
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thanks and sounds good Travis! looking forward to hearing what you think!
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Congrats! I recently switched my analytics over from GA to Plausible, so it's cool to see you here on IH. I'm a big fan of the product so far.
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happy to hear that Zeke, thanks for your support!
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Congratulations! What platforms are you syndicating your posts on?
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thanks Maeva! we're sharing and/or syndicating content to all the tech communities including Indie Hackers, Hacker News, Reddit, Dev.to, Webdesignernews and Lobsters. here's a look at our top 10 referral sources of traffic and a bit info on each: https://plausible.io/blog/startup-marketing. you can also see the full list of our traffic sources here https://plausible.io/plausible.io/referrers?period=6mo
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Hey Marko, Congrats!
Also quick question:
Publishing the best content that we can on relevant topics including web analytics, privacy, startup growth and open source. And then we share and syndicate these posts to different communities.
Can you please tell me what communities you are talking about and whom you syndicate these posts to? Does this help beyond one-time traffic by getting you some backlinks in the process too?
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thanks Karthik!
we're in tech so for us the best communities in terms of traffic other than Indie Hackers have been Hacker News, Reddit, Dev.to, Webdesignernews and Lobsters. we've also been very active in open source communities such as GitHub and Opensource.com.
There may be some benefits in terms of SEO in the long run as you'll get some links and people will get to know your brand but I'm mostly focused on these in terms of awareness we can raise immediately and attention we can get.
here's a look at our top 10 referral sources of traffic and a bit info on each: https://plausible.io/blog/startup-marketing. you can also see the full list of our traffic sources here https://plausible.io/plausible.io/referrers?period=6mo
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Hey,
Conratulations on such a growth! Also, your blog is so good. It does not have generic "insights", but a very specific knowledge backed by numbers. You've just got another subscriber.
I have a question though. I'm working on a bootstrapped product myself and I'm currently at the stage when I'm installing a payment system into my product and choosing the pricing model. Most likely it will be a monthly subscription. However, I still don't know whether to do a freemium (have a free version that you can use for as long as you wish and an extended version of product that you need to pay for) or a "free trial" (to have only paid version of the product and give people access for a limited time).
Seems like you've chosen the latter. May I ask why? Aren't you going to loose some people that simply can't commit to paying in 30 days? There is a chance that if, say, a company is using you for a few months for free and it's growing, at some point it will be so used to your product that it will buy the paid version for sure. Of course while they are using it for free, you need to pay for infrastructure out of your pocket. But maybe you had some other reasons to go with Free Trial?
Thanks in advance-
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thank you for the kind words!
I think it really depends on the nature of the product and how much a new user costs in terms of server/hosting and other costs. For analytics, that cost can get very high for each new user depending on how much traffic their website gets (counting millions of visitors and storing all those stats for unlimited amount of time can get expensive).
so it is really difficult to have a freemium version without restricting the main feature which is counting pageviews and having access to the data from previous months.
so we decided to go unlimited use trial for 30 days without asking for a credit card. this is enough time for most site owners to try Plausible and decide whether our level of stats and insights is enough for them to replace Google Analytics or whatever they are using right now.
if we do manage to scale with a lot of paid subscribers, we may be able to open up a free tier on the lower end but for websites with lots of visitors the only way to offer this service for free sustainably would be to use their data for other purposes such as what Google does and why it's possible for them to offer all their products for free (and this is what we don't want to do).
if you have a product where your costs barely change with the amount of users you have, then it's worth considering freemium model too. and then get people so used to your product that it becomes such a valuable tool for them in their lives that they'd want to upgrade to premium to have access to additional features or services.
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Makes sense, thanks. Will try to do the math to decide!
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Good luck!
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Really cool product but I think this ☝️ is going to be your #1 objection - may be worth calling out and addressing on your site?
Keep talking to your new customers and focus on keeping them ❤️
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thanks Martin! we have the FAQ section at the bottom of our home page where we address this in the "Why is Plausible not free like Google Analytics? " question. what do you think?
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Congratulations! looks like an awesome product 😁
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Congratulations! We use Plausible and are happy with it!
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congrats marko! well deserved.
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Congrats Marko,
We are also looking for an alternative for GA because of GDPR compliance. But we are heavily using "Events" and "Funnels".As I see "Plausible Analytics" supports events but I couldn't find a documentation about migrating GTM events from "GA" to "Plausible Analytics" in order to send my team mates.
Also one more question; Does "Plausible Analytics" catch full referrer url or domain only?
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thanks Karen!
we support custom events and we plan to add funnels at some stage too. funnels will be based on the custom events so basically all the main data is there already on your dashboard. we just need to build a nice visual to showcase it and display the percentage drop offs between the different steps.
we have docs here on how our goals and events work https://plausible.io/docs/goal-conversions. and here are custom events: https://plausible.io/docs/custom-event-goals. i'm not sure now if our events are 100% compatible with the way GA does it so you may need to do some tests and tweaks to your current GTM/GA setup first before they're all working with Plausible as well.
Plausible catches the referrer as the browser sends it. The issue is that last year all the major browsers stopped sending the full URL with the referrer header and now they only send the domain name. So in most cases we only show the domain name itself. this affects GA the same way as Plausible. you can read more here: https://plausible.io/blog/referrer-policy
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Congratulations, Marko, on such a brilliant result. It's a good example of what a marketer should be.
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Marko - congrats on the big milestone! What were the biggest learnings that you had on how to do a successful Product Hunt launch?
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The site looks cool and legit. I have always been finding alternatives from Mixpanel and GA, to adjust all the events on my product. Mixpanel was perfect to track and modify all the events tracking, but the price has crashed the rational budget. Your product has a very reasonable price plan. Nice 👏
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Congrats Marko!
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Congrats that is awesome! It's great to read these stories as we're just beginning our own journey. Very excited for you!
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thanks Marty! and good luck on your journey!
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Congratulations man, its really a great job on such a growth! Also, your blog is so good. It does not have generic "insights", but a very specific knowledge backed by numbers.
I must say I find the KPIs very intuitive and somewhat easier to understand than GA. You've just got another subscriber.
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that's nice to hear Sophia, thank you!
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Wow, its really great
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Awesome! Congratulations!
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Bom dia, meu nome é Amauri Passos e primeiro quero parabeniza-lo pelo excelente serviço prestado. Gostaria de lançar esta ferramenta no Brasil?
Wow! Plausible Analytics is at $3,182 MRR and 509 paying subscribers! Thank you to the Indie Hackers community for your support and for helping us reach this huge milestone!
To showcase our crazy journey to data, here are our other milestones:
- May 14, 2019: Got our first subscriber
- May 27, 2020: But then it took us more than a year to reach $1,000 MRR
- July 6: And then things shifted quickly. $2,000 MRR in 40 days
- August 7: And now $3,000 MRR in 32 days
Similar numbers for subscribers. It took us one year to reach the first 100 but we went from 400 to 500 paid subscribers in 15 days!
How do we grow?
Our fast growth kick-started when this blog post went "viral" and changed the traction of our startup.
You need to pick your spots, choose a selected few marketing tactics and ignore everything else. Here are all the "best marketing practices" that we say no to at this moment:
- We don’t do paid advertising
- We don’t do A/B testing
- We don’t have spy pixels from Facebook and Google so we can retarget you
- We don’t have a podcast, we don’t do videos
- We don’t have a fancy email sequence where we try to “nurture” you into paying
- We don’t do any intrusive popups
These tactics can be very successful but they all take a lot of time to be implemented properly. That’s difficult to achieve if you’re just starting out or you’re bootstrapped with limited resources. If you try to follow all the best practices and do everything, you may very well end up not doing any of it well enough.
Here's a complete look into our marketing efforts.
Here's what we've been up to recently
We've worked hard to introduce a new level of detail and depth into your Plausible Analytics dashboard. Over the last month, we have introduced:
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Referral and page drilldown that allow you to see the breakdown of traffic from an individual referral source or to a particular post. You can even mix these two
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Introduced visit duration on site level and referral level so you can see how long people spend on your site and better judge the quality of referral sources
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Added a realtime dashboard so you can see what's happening on your site in the moment which helps you figure out what's going on in case of sudden traffic spikes
All this without changing the simplicity of the dashboard, without adding extra weight to the script (still way under 1 KB), without invading the privacy of your visitors and while still keeping the affordable subscription levels.
Our goal is to reduce the number of sites that use Google Analytics and the only way to do that is to make our plans as affordable as possible while having a product that can compete with Google Analytics for many site and business owners.
Here's the full recap of our activities in July.
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Well done! 3k is awesome
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thank you Pete!
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Hey just wondering what's the biggest USP that you try to sell over GA? Is it just the light size? It's amazing what you guys are doing. Just trying to understand how you beat free stuff from google with a paid product?
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Thanks! It depends on the person. Here are the main differences from GA:
- Simple to use (we have one page, GA has hundreds of reports)
- Lightweight (45 times lighter script)
- Compliant with the different privacy regulations (no need for cookie/GDPR consent banners)
- Independent, privacy focused (disconnected from the big tech, adtech and surveillance capitalism)
Take a look at this comparison too https://plausible.io/vs-google-analytics
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Amazing stuff @markosaric! 🙌
I read your article about your marketing efforts. I wish more startups would focus on just a couple of platforms and really give them their all.
That's been my strategy and it's worked extremely well. I just passed 10K connections on LinkedIn and it's become my primary prospecting and outreach platform.
And the bonus of reading your article? I'm now going to check out PA cause I'm so sick of Google Analytics. 😁
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thank you Anita and glad to hear LinkedIn works for you! I'm looking forward to hearing your feedback about PA!
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Congratulations! Your revenue milestones are very encouraging to others. I must ask, why is your pricing so cheap? Especially on the higher end it does not make sense. A website with 10M visitors should pay more than $150/month IMHO. All of your price tiers, excluding the first one or two, could be bumped for new customers and your profitability picture will look a lot better.
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thanks Phil! we're competing with free (Google Analytics) and our main goal is to get more sites to remove GA so the idea is to keep all plans as affordable as possible (for instance we recently made improvements to our database that allowed us to be more efficient so we immediately introduced new plans, lower prices and 33% discounts on annual plans).
most site owners (even the big ones) are still unfamiliar with the idea of paying for web analytics so we want to help people make this shift in thinking as there are negatives with "free" such as that their user data is being sold as the actual product. this is a slow cultural shift but it is happening and affordable prices do help with that.
other analytics being more expensive doesn't necessarily mean much either as for instance we have chosen not to have an affiliate program as we focus on organic marketing. this means that we can keep the 25%+ lifetime revenue that our competitors pay others to do their marketing for them and we give that 25%+ as a discount to our users instead.
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Great breakdown of some of the strategies that worked for you.
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thanks Greg!
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I know you've said you don't do a podcast as marketing, but if you ever found the time to do one just to document your journey I'm sure a ton of us would love to follow it. Congrats on the success and best of luck from here upward!
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thanks Levi! doing our own podcast is something we will consider if we can find some time.
we've joined the Changelog podcast recently (see https://plausible.io/blog/changelog-podcast) and are looking to get on some other podcasts too (know someone?) which is an easier way to tell our story in the short term.
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May 27, 2020: But then it took us more than a year to reach $1,000 MRR
You folks have the patience and perseverance of a God.
Congrats on hitting $3k MRR!
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thank you Jayber!
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This is actually really inspirational. As I just launched my saas this week. And was planning on focusing on just one thing as well such as SEO and content, since I’m a one show . Glad to know that this exact same strategy does have great opportunities. Thankssss
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Great to hear Johnny and good luck on your own SaaS!
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Congrats, guys! Great to see that effort over an extended period of time really adds up.
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thank you Radek!
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Congratulation 👏👏👏
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thank you Fandy!
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Congratulations on the milestone! I've added Plausible to my curated list of startup tools - https://startuptoolchain.com/#analytics.
Btw, do you get visitors for that 'particular' blog post from Google Search? You know, why I'm asking!
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This is cool. GA is a pain and clunky, your design feels clean and reliable. Going by the market you are after, you will be way beyond 3000 MRR in no time. If you need growth ideas, hit me up.
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thank you!
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Congrats! Reaching $1000 MRR is the most difficult. I see a lot of hard work and determination going into that 1 year. Takes a lot of believing in the product and industry.
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thank you Amin! true, you never know when that big break will happen.
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Congratulations and keep on growing 🚀
@markosaric what have you used to build the website and blog? Super clean :)
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thank you Preetam! Take a look at https://tailwindcss.com/
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Congratulations Uku and Marko :-)
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thank you Richard!
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Congrats @markosaric & @ukutaht, you both really deserve it! Loving the recent updates and am proud to be an early subscriber 💪🏻
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thank you Tobias!
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This is great. Congrats Marko :)
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thank you!
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Thanks for sharing @markosaric
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you're welcome Mihir!
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Congrats guys! Awesome stuff 👏
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thank you Richard!
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When it comes to analytics, there is a huge amount of friction in the system. I personally use Google because it is still free. They don't charge me a penny and that is awesome.
Managing another paid subscription is a burden. Yea, I get it. You want to make money for your SaaS business, but it is a hard sell, dude. Simplicity and privacy doesn't not go along with analytics. It's a conginitive dissonance. Analytics relies on non-privacy. You can't reliably grow business without knowing who your users are.-
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Some people want to run GA and want full integration with Google Ads, advertising and the rest of the Google ecosystem. Plausible may not be the best solution for those use cases.
We designed Plausible more for use cases where people want to de-Google-ify their sites, or where people want more privacy to their visitors or people don't want to deal with all those cookies and GDPR consent prompts etc. And there's an increasing number of those people too.
This is without considering that tracking personal data without getting consent is illegal so when GDPR and similar regulations get enforced and everyone needs to comply with them, studies show that 90%+ of people will say NO to being tracked.
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We've hit $3,087 MRR and 63 paid subscribers last night 🎉
Congratulation!
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nice one! congrats!
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Glad to hear that Jasraj, thanks!
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happy to hear that Paul! thanks for your support!
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thank you Gonzalo!
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thanks!!
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27 Comments
Congratulations, guys! You should be proud of how far you've taken the business.
Based on the timeline above, it took over a year to go from 0-100 customers and significantly less to add the next 1900. What would you attribute that to? Is is simply a matter of persevering through the dip? Did it take that long to find the right marketing channels? Or was the time needed to improve the product to a level where more people would pay for it?
thanks Chris for the kind words! it's a mix really. product was being improved and developed gradually over that time but the main influence really was the fact that we started doing content marketing from April 2020. for instance the first blog post i published after i joined Plausible was on April 8th and it made it to the top of hacker news. you can find more details on this part of our journey here https://plausible.io/blog/blog-post-changed-my-startup
That's a big jump.
How do you format your IH posts so links could be displayed under plain text?
thanks Alex! you can use markdown to do that. like this:
[your text](yoururl)Thanks, man! Best of luck! You have a great tool!
I also found this cheat sheet on the markup: https://www.markdownguide.org/cheat-sheet/
you're welcome! markdown is very cool!
First of all, congrats!
I'm looking into having a simpler tracking, curious what are the main differences between Plausible and Fathom? And how to choose between them
thanks Ran!
i think the best way is to explore the websites and the live demos. there's also a trial. that way you can see what works best for you.
here's the live demo: https://plausible.io/plausible.io
will give it a try!
nice! let me know what you think!
it looks great; It seems like my adblocker caught plausible.io and blocked it (so I had to disable it), do you plan to offer proxying from custom subdomain to get around adblocks
we have that already. see https://plausible.io/docs/custom-domain
Awesome!
enjoy!
I used it on two sites, one is a blog the other is a nextjs site, good job supporting client side routing natively. I'm sold :)
happy to hear that Ran, thanks for the update!
Very well deserved you worked hard for this
thank you Peter!
Well done!
thanks Michael!
Job well done 🔥🔥🔥
thanks Nikola! 😃
Amazing job guys!
thank you Victor!
I am reading your story just now and I love it. Congrats, signed up for your newsletter too :)
Quick question: You are using a lot Google on your landing page and wondering if you had any legal problems out of it. We are thinking of using a big SaaS brand name as well, although they are not a competitor, but using their name would make very clear what our product does and people would immediately understand. E.g just making a silly example up: the Airbnb of e-commerce.
thanks Andrea, appreciate the kind words! we haven't had any issues with using the name Google. i've seen many startups use the names of other brands a lot so i don't think it's an issue in general either
Thank you Marko for the quick reply :)