On Wednesday, October 21, I decided that I'd test the waters and see if my audience was actually interested in purchasing a paid course to learn how to produce a professional-sounding show.
I woke up at 4am and felt inspired to get a presale page up and send it out to my email list as a test.
I spent all morning building the page, and emailed my audience to let them know that if I received 10 preorders by Nov. 1, I'd deliver the final course by Dec. 1.
By ordering before Nov. 1, they saved 50%.