Along with my newly found partner we've decided to halt working on this project for multiple reasons:
With every new failed project (this is probably the 3rd, 2nd one attempted seriously) I learn a lot about the importance of having the right process and picking the right tools for the job. This is a topic for a longer post, but once again I feel like having a strongly backend technical background just bit me in the ass, as I should've focused on using tools that were less costly to run/maintain at a small scale. There is an improvement in that regard with each new project that I start, but this one's really hard to get right.
Another reason for ditching this project is that we've come up with another venture idea which we're starting together from scratch, once again applying all the learnings. I also feel more confident having a partner in the venture as that means being held accountable to someone else rather than just yourself.
Stay tuned for details on the new stuff!