PriceIQ

Embeddable pricing calculator for marketing agencies

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May 5, 2026 I built a pricing calculator for marketing agencies — 0 installs in 2 weeks, here's what I'm learning

Hey IH 👋 I'm Mark, solo founder building PriceIQ — an embeddable pricing calculator for marketing agencies. The idea: instead of "Contact us for a quote," agencies drop a 30KB widget on their site. Visitors answer 5 questions, get an instant price range, and the agency gets a pre-qualified lead. Here's my honest scorecard after 2 weeks: - 38 cold emails sent → 0 replies - 6 LinkedIn InMails → 0 replies - Listed on Capterra, AlternativeTo, SaaSHub → 6 organic visitors - 1 inbound from a directory (SaaS Browser found me) What I've learned: 1. Cold email to agencies who aren't thinking about pricing friction = interruption, not value 2. Directory listings actually compound — 6 organic visitors found me through search 3. The product works. The distribution doesn't. Yet. Now pivoting to intent-based distribution: showing up on Reddit/Quora where agencies are already asking "how do I add a pricing calculator?" Would love feedback from anyone who's cracked B2B SaaS distribution as a solo founder. trypriceiq.com — free for up to 50 leads/month.

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Every marketing agency I've worked with has the same problem: visitors land on their site, see "Contact us for a quote," and bounce. The agency never knows what budget that visitor had. I built PriceIQ so agencies can re