Prismatext Pre-Pre-Launch

On April 13, I opened the bookstore to close friends and family. I didn't hide the site from the public, but I didn't make any posts or announcements about it being available, either—just a handful of messages to a variety of friends who have known about the project.

I wanted to do a slow roll-out of the books and content, as there was still a lot of work to be done. I'm glad I did, too, as there were changes made that week that helped visitors orient more quickly.