ProductHQ
Product Management Platform
We launched a number of front end changes to our product this weekend! Based on customer feedback while we love the color purple, we may have overcooked it in the app so rolled it back a notch and reorganized a lot of our features to make it easier to setup and use.
So far, great early feedback and would love any additional!
#needfeedback
When we build ProductHQ the basis for it was a focus on helping product mangers get feedback about their product, organize it into features and prioritize it for their product roadmap. Many times, the product manager is a tech founder or founder of a startup and wearing so many hats that they need help just getting organized on what they should work on with their limited resources.
As you can imagine when you build a tool on the belief that feedback is king to product growth, you need feedback yourself! We built ProductHQ based on our understanding of our needs and worked on a beta program to expand our understanding and additional features but we can always learn more.
Every team is very different how they manage their products.
There is no industry standard for product management yet every team is managing a product.
If you have time, take a look at the product, we offer a free trial and a freemium model. We would love to hear if ProductHQ can help you with your product or if not, why not so we can continue to make our platform the go to choice for product teams.
After running an open beta program for 4 months we worked with a number of new users and improved the overall user interface and feature sets. We also worked on our overall branding and are proud to have moved out of beta and into official launch!
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Thanks! For us, our launch strategy was really trying to bring brand awareness in parallel with building out the product. So starting to really add in a lot of content and link building to drive awareness, getting plugged into our local community to do some conferences and meetups and try to partner where possible.
Our approach was really to focus on digital marketing to drive awareness and knowing that approach just takes a long time to rank up so really been pretty constant at it so we can be found now through a number of ways.
We are seeing some good traffic to the site and see trials get started on a normal basis so are happy but definitely lot more work to do around brand awareness.
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Congrats. Did you have a launch strategy? It's always helpful to know what works for getting a product out there.
After spending most of 2018 creating ProductHQ platform and working with a set number of users to drive features, ProductHQ rolled out our open BETA to open the doors to more users to validate our product solves real needs for product managers.
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