September 4, 2019

How to launch on Product Hunt

Kenny Grant @kennygrant

I did a launch on product hunt yesterday and thought other founders like might to hear what I learned from the process and what sort of traffic to expect from PH.


  • 500 visitors on the day - you'd probably 2x or 3x that for a successful launch getting to no. 1
  • 100 upvotes and 1 PH review - posts are visible on second day in the yesterday section
  • 32 customers signed up to use the product on the first day (freemium model so these were free signups)
  • 0 customers paying (this was expected with a new product and very little prior traction, and my pricing page is awful)
  • 1 enquiry about paying!
  • 8th place on product hunt for most of the day - not bad for no existing network and a small product in a crowded market (status page)

Things I'd recommend based on my experience

  • Engage with other founders on product hunt first for a while, try
    to find some influencers on the platform with a following who may be interested in posting 'hunting' your product
  • Try to line up some existing customers who are product hunt users to support you at first
  • Traffic is lower on weekends, so post midweek if you can
  • Post early in the day (2-6 AM PST)
  • Ensure your website can handle significant traffic (though the traffic probably won't be too significant, it should be able to at least handle a few thousand visitors in an hour).
  • Post on a few forums where you have a presence already (again, you need to be helpful first to others, before asking for their help) - this was super helpful for me as I used IH and Startup School, which helped get a few initial crucial votes.
  • Don't ask people who are not PH users to signup - apparently new accounts are seen as a spam signal (for obvious reasons)
  • Write at least one blog post you can link to on the product page - I chose to do a comparison post with the largest competitor
  • Set aside some time to respond to queries/problems, and make sure you can update the site easily
  • Test your signup flow, make sure it is rock solid, and leads to the outcomes you want (paid users or free, what sort of users?)
  • Make sure you know what you want out of the launch - trial users, or subscribers, or paid customers? Structure your pages
  • Consider what sort of users frequent PH, and if they are a good fit for your business
  • Link to your PH entry back from your main landing pages
  • Get some nice screenshots, and a video lined up prior to PH
  • Ignore scams about getting upvotes (I was approached by a spammer in PH IM about buying votes). I was also approached afterwards about a tv news show feature which on googling is just a pay-to-play ripoff site, so beware!

Things I'd change for next time:

  • Build a network first if you can, particularly if you only have one product
  • Build followers on twitter you can leverage for exposure - I haven't done this as yet for the business (my largest twitter account is on a niche topic and not relevant) but have some plans to do so
  • Build an email list you can tell about the product when it is on PH
  • Prepare exactly what you want signups for - I allowed signups for any email/domain, and a few backlinks, and in retrospect I think I'd try to focus on people checking their own business domain, and get my pricing/paid version in a better state first.
  • Paradoxically - launch earlier - in some ways it's better to launch early when you're not ready (which belies the above advice) as customers, and looking for customers is a forcing function which makes you improve. This is why I've chosen to launch status page now.

This was something of an experiment for me as I plan to have a few related products and this is one of the less important ones, so it was interesting that you can go from very little preparation and a site that has only been up a few days to being featured, with a little bit of hustle.

Here is the product hunt page for reference.

Does anyone else have any tips on launching on PH?

Loading comments...
Today's Top Milestones
  • Ethical Marketing Tools – The 🙂Friendly Manifesto
    Friendly offers “ethical marketing tools” for small and medium-sized companies. We recently sat down to define what this term m
  • You can early access to Screpy via Betalist.
    About two weeks ago, we applied to be on the Our sales started to accelerate from yesterday. Because, as of yesterday, we were launched o
  • Launched on PH
    Today I launched the Mental Models newsletter on Product Hunt. I'm currently at 458 subscribers before launch, so hopefully this launch brings more su
  • Doubled ad revenue with Ezoic
    When I picked up this site, had good traffic but wasn't running ads. In order to start monetizing I hooked up Ezoic. AdSense is a joke, and I didn't h
  • Launch
    I worked around a month on this project. I needed a free very simple tool to let clients schedule meetings with me & get everything added to my Google
  • 1st organic keyword ranking + 4k email subscribers
    This week Sounds Sphere achieved a top 25 ranking for a keyword phrase relevant to our industry. This is before we even have a blog (which launches th
  • Number 1 on hackernews
    An app I contributed to went viral after getting posted to hacker news The app is called TwikTwok Its a mash up of twitter and TikTok. you can try it
  • Cloudbuddies Landing Page Redesign
    After discussions with external people, we noticed that our website is not really explaining what we want to offer. Indeed the first version of the we
  • 200 Subscribers
    Today the newsletter hit 200 subscribers. The first issue was sent on the 24th of July and the latest issue (#3) was sent on
  • Current Stats for ScrapingProject.
    We launched ScrapingProject API on June '20. Now after two months we have completely moved to RapidAPI and added support for Residential Proxy and Geo