PropIQ
Smart Property Intelligence
After two decades in property management and a career in tech, I got tired of watching myself and small operators get stuck choosing between bloated enterprise software and spreadsheets. Everything in this industry is either priced and built for companies with hundreds/thousands of units, or it is a glorified spreadsheet. The people running a handful of properties, who do everything themselves, get almost nothing built for them.
So I built PropIQ. It handles the fundamentals like rent, leases, maintenance, and a tenant portal, with AI that quietly does the busywork and also includes an AI Assistant: a morning brief of what needs attention, automatic triage of maintenance requests, lease renewal tracking, and anomaly alerts on the numbers. You control how much autonomy each AI feature has, from suggestions to full autopilot.
It is deliberately built for small and independent operators, not enterprise.
Short demo video: https://youtu.be/3rUQsahiSq8 Site: https://PropIQ-ai.com
What I am looking for:
Honest feedback on the product and the video
A few pilot users who manage a small portfolio and will tell me where it falls short
If you have built for a niche industry, I would also love to hear how you found your first pilot users. Grateful for any reactions, even harsh ones.
3 Comments
The deliberate focus on small operators is the interesting bet here.
When you say “small portfolio,” have you found that those operators actually experience the same problem in roughly the same way, or are you already seeing meaningful differences between someone managing 5 units and someone managing 50?
Really good question, Aryan. The underlying problem is the same across the board - just that small operators are underserved, and stuck choosing between enterprise software they may never grow into, is expensive and spreadsheets that quietly fall apart. That part is universal. But how it shows up is meaningfully different, and I am seeing that more the deeper I go.
At around 5-15 units, the operator is usually part-time. This is not their main job, the volume is low, and spreadsheets technically work until the one month they do not. Their real pain is dropping the ball: forgetting a renewal, missing a payment, letting a maintenance request sit. What they want is simple and low-effort. They will not tolerate a steep learning curve, and they are very price sensitive.
At larger units, it flips. The volume is constant, so there is always something moving. The pain is less about forgetting and more about keeping up and staying consistent without hiring. They often manage for other owners too, so reporting and trust matter. They are far more willing to pay premium for something, although I have found that most features in these enterprise apps are mostly unused by the user.
So same core problem, different shape. The smaller operator wants "do not let me drop the ball and keep it dead simple." The larger-unit operator wants "help me keep up and scale without adding headcount." I am designing so the simple version serves the small end, and the automation layers earn their trust as people grow into the larger end.
That distinction is useful. It sounds like the underlying problem stays consistent, but the reason someone pays changes substantially as the portfolio grows.
I’d be interested in continuing the conversation around how you’re deciding where to draw that product boundary. What’s the best email to reach you on?