After a brief press outreach (mostly unsuccessful), I worked for the whole year to fulfill popular feature requests like project tracking.
Doing so much development and UX design completely overloaded me, so I ignored marketing in hopes of getting more press attention and conversions when the project tracking is ready.
But all the new shiny features barely moved the revenue, and the press was still ignoring a Mac-only app. I went to the other extreme and started learning marketing and writing almost full-time.