Soft Launch
by Dave PaolaSoft launched on Twitter and Hacker News. I am using coupon codes to give away a month free just to see what happens.
I learned a lot from an advisor at my last startup about the difference between shipping something new, soft launching, and launching. Although the product has been out for a few weeks, this is the soft launch, where I put a (very modest) effort into promoting on a small number of channels.
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Hi Dave,
Congrats on the launch!
I checked out QueryClips but I am not sure if I understand what it does exactly (and I work in the analytics/SQL space).
Get your query results out of your database and into the hands of your colleagues.
Does this mean I can link them to a page that shows the results of a query from a specified DB? Why would I use it instead of a normal SQL client and saved queries?Also the title says "for savvy developers" but the first review says "As a newbie to SQL, I use QueryClips ". Is it for savvies or for newbies?
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Great feedback. Looks like I need to iterate on the positioning!
Before I try to answer right away, if you check out legacy.queryclips.com would you say that it does a better job of answering your questions (disregard the aesthetics)?
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Is it working out?
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Not really this time. Could be no market or could be not the right time. Gonna give it a day or two and see if I get any signups! If not, I'll post more prominently
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Good luck with that! Marketing is such a pain, so random... Today I had a random comment with 300+ votes on reddit. That's more than all my product launches put together.
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Did you do anything special to get those votes? Pick the right subreddit this time around? Gather support beforehand? etc
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That's the worst part, complete luck. I was the first to comment on a post with a lot of votes. I had like 10 karma before that. I think I joined that subreddit less than a month ago.
It wasn't for something I launched, just an obvious remark.
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That's the worst part, complete luck.
I feel like this is marketing and building a product in general: even if you do everything correctly it might still not work, or even if you do it poorly, it can still have great results. The conclusion would be to just do it as often as possible and in different ways, then you have more chances to get lucky.
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Yeah I know, but my analytical brain just tries to find a pattern. And if there's none I just start to loop.
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