We organized our first webinar where we explained how our product works and how it can help you run a successful marketing campaign on Quora.
We didn't do much marketing about that; still, 15-20 people joined this online stream.
We had a very positive reaction from participants. On top of that, 2 of them subscribed to our premium plan later on!
I think it's a good idea to organize these online sessions where you share your know-how from a particular domain and present your solution simultaneously. It's a win-win situation for you and your audience as well.
Feel free to check our recording on YouTube and share your feedback.