Cut prizes, launched annual plans

In a push to gain more paying users I decided to cut prizes by a-lot and launch annual plans.

Before prize cut:
Business plan, monthly: $25
Enterprise plan, monthly: $100

After prize cut:
Business plan, monthly: $10, annually $50
Enterprise plan, monthly: $30, annually $150

This is against what most people will tell you: Charge more.

The biggest reason behind this is that businesses were using the personal plan ($10/year, with ads) and large companies were using the business plan.

I'm not entirely sure about the prize for the enterprise plan, but I want to gain usage of the features to harden up the product.

I will be changing existing users to the new prizes this week, hope to be able to sell them the annual plan.

This will make a negative impact on MRR in the short term, but hopefully lead to a more accurate prize for what business are willing to pay for the product and thus a positive impact in the mid to long term.