July 2020 continued to demonstrate the same overall trends I’ve seen in the last few months for QG. From my vantage point, very little changed in the overall business environment for cloud application service providers.
The most obvious takeaway was there was nothing abnormal about the month, it was boring, routine, and predictable. In 2020, that's a welcome sign.
We experienced normal subscription growth in June and, once again, I didn’t notice any lingering effects from the pandemic although I continue to keep my eyes open for any signs of a slow down.
As businesses continue to migrate towards a new normal, it seems many enterprise customers have their work from home teams established and are moving forward with normal business operations, to include using cloud infrastructure services.
Pent-Up Bounce Back?
Now that we're well into the new normal, I am starting to wonder...will there be an IT infrastructure spending boost in the future as the pandemic becomes less of a threat and the future looks more positive?
Since many companies still aren't operating with completely back-to-normal budgeting, plans, or operations, this may be wishful thinking or too far off to assume will come to fruition, but it is something I've been thinking about a little bit lately.
That's a lot better than the "how bad can this get" thinking of just a few weeks ago.
Hopefully, there is a delayed spending boost to come at some point in the future. It could be six months out, or it could be two years from now. But once the rear-view mirror sees more pandemic that I do out my front window, I'm starting to believe that a delayed cloud infrastructure spending boom is a possibility.
Check back in again in August!