Radiology Masters
Medical tutorials and realtime interactive screencasts
We continued to run screencasts every 2 weeks and all have been profitable. Long tail profit is also starting to come from resale of older episodes for replays.
TODO: This feature is not well advertised and right now only the mailing list (~520 members) are receiving notice of replays.
At the end of Series 1 it is intended to compile replays into a box set.
So we finally launched the paid screencast platform and it has been an instant success.
- We ran a free episode which attracted 393 sign-ups of which 204 attended
- This allowed us to gather a well targeted mailing list quickly (MailerLite)
Episode 2 was the first paid and attracted 112 customers - we gave away quite a few free places and heavily discounted (40%)
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congrats
Hotjar.com is a brilliant tool for usability testing and user journey mapping.
It revealed a number of things people find confusing about Radiology Masters which over a couple of weeks of testing and iterating I have been able to crush.
The big remaining one (shock to me) is that people don't really get the swipe to scroll horizontal menu on mobile. I say this because not many click on far right options.
This will be a bigger job to change but it is on my TODO list to rewrite the header navigation to be a simple popover full screen menu on mobile.
2 Comments
Kudos!
Nice work 🙌