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First Pivot

by Marc Astbury

COVID strikes.

Our initial business model of sending people out on surprise day outings is no longer feasible.

We pivot to deliver live, one-night-only experiences.

Food, drinks, and a live activity. The first event we manage around 20 sales driven purely through Facebook ads.

Avatar for Marc Astbury Marc Astbury
, Founder of Icon for RandomDots
RandomDots
 on September 28, 2020
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  1. 1

    Was your return on ad spent positive?

    User Avatar FutureFounder
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    6 years ago
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    1. 2

      Very, around 7x ROAS.

      But it was one of those moments where we managed to capture buyer intent at a real high point. Over time acquisition became more expensive.

      Avatar for Marc Astbury Marc Astbury
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      6 years ago
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