RandomDots
Connect Beyond Screens
Visit Website
March 28, 2020
First Pivot
COVID strikes.
Our initial business model of sending people out on surprise day outings is no longer feasible.
We pivot to deliver live, one-night-only experiences.
Food, drinks, and a live activity. The first event we manage around 20 sales driven purely through Facebook ads.
January 12, 2019
First Sale!
Pop-up market in Singapore - a day of sweating and cold pitching. 3 sales ($100 each).
We cobbled together a bunch of printed materials to explain our concept and 3 pricing options.
General concept: you live in a city and under-utilize it due to apathy/ routine. Tell us your preferences and we generate a surprise day out.
2 Comments
Was your return on ad spent positive?
Very, around 7x ROAS.
But it was one of those moments where we managed to capture buyer intent at a real high point. Over time acquisition became more expensive.