From 0 to 100 users in 5 weeks

Hey 👋🏻

We've just reached our first milestone of 100 registered users and I'd like to share briefly how we got here. If you are one of our users: thank you!

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Week 1

We opened Raport beta to public on 17 November.

Around 20 November we sent emails to our waiting list subscribers. There were around 60 subscribers on that list. Not everyone decided to sign up. I expected more sign ups from people that seemed genuinely interested in the product but it's just another learning for us.

Week 2

We've been posting and commenting on Indie Hackers, ProductHunt, Reddit etc. We've also tried a bit of direct outreach through Reddit and email. Direct outreach had the highest conversion rate but was the least scalable. Indie Hackers and Reddit were our primary sources of visits.

On 30 November we've published a fairly good post on Indie Hackers. It was very loosely related to our product but still resulted in some new sign ups.

Week 3

We introduced new features to Raport on 7 December. We've also kept posting and informed people on our waiting list about newly released features.

Week 4

On 9 December we've published a popular post on Reddit and Indie Hackers. You can see the biggest growth in sign ups here.

Week 5

We were quite sluggish in terms of marketing and we didn't publish any good posts.

We've focused more on the product. We've been working on new integration with Stripe and some really cool updates. The Stripe integration has been quite challenging but should be worth the effort. We've also started working on our pricing.

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As you've probably noticed, we didn't use any big launching platforms like ProductHunt or Beta list. We will launch there soon. First, we wanted to make sure that our product performs well. Also, having some users before launching there should give us an opportunity to have more support on launch day. Hopefully this approach pays off.