Rare Social

Outlier video intelligence for YouTube creators

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March 12, 2026 Just Launched

I've been building Rare Social (raresocial.com) for the past year and just launched publicly.

The core idea: most YouTube creators are guessing what will perform. They pick topics based on gut feeling, copy thumbnails they liked, and hope for the best. The ones who grow consistently aren't luckier - they're more informed.

Rare Social tracks outlier videos across thousands of YouTube channels, scores them by how much they outperformed the channel's average, and surfaces patterns around thumbnails and title frameworks across 27 niches.

Early days, looking for feedback from anyone who creates YouTube content or has tried to grow a channel.

Happy to answer any questions about the build - it's React, Supabase, Vercel.

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About

I built Rare Social because I couldn't find a tool that showed creators what was actually working across their niche right now