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Having worked in New Business for nearly a decade, I know how hard it can be to know when to follow up.

Especially at the end of a quarter when a few deals could change everything, and all you're getting is silence.

The pressure is on.

Follow up too soon, and you risk becoming a nuisance.

Follow up too late, and the opportunity may have passed.

The challenge is that you don't control the outcome. You can only control your actions.

Sometimes the hardest part of sales isn't the conversation.

It's knowing when to have it.