January 5, 2020

80 Sold Copies

Pascal Precht @PascalPrecht

This week the sales of REBASE went all the way up to 80!

It's very exciting to see people buying the book as I'm getting closer to finishing it up.

Here's what I've done this week:

  • Finished and fine-tuned chapter 5 (this one actually took longer than expected)
  • Added a chapter breakdown to https://rebase-book.com

Some stats:

Overall conversation rate: 5.34% 🎉
rebase-book.com conversation rate: 5.8%

  1. 1

    Love the chapter breakdown @PascalPrecht! I feel like that's such a good way to show people exactly what there getting and how polished it is and how much effort has been put in... But without having to really even "pitch" anything (as you're just stating what it is). Well done and billions of lucks to you :)

    1. 1

      Thanks @heylorenzut!

      Glad to hear you find it useful! I wanted to add a chapter breakdown from the beginning, but to be honest, at the time I started out, I didn't really know what the outline is gonna look like. Things are getting more concrete the closer I get to the first release, so now I could add it.

      Thanks for the kind words!

      1. 2

        And that's exactly why it's so valuable from a reader's perspective! Like, okay clearly you spent time on this, and probably you actually wrote it, and wow it touches on a lot of things I didn't even know I wanted to learn... But damn I want to learn them!

        But maybe I'm just biased from spending so much time in the online world. If I see a course or an ebook or something WITHOUT an outline I have a lot of fear that it's just an idea, or that it's Garbage.

  2. 1

    Congrats Pascal! How did you get initial visitors from? What was your traffic channel?

    1. 2

      Thanks @BartBoch!

      I'll be publishing a blog post about how I authored and published a book within two months once it's done and put plenty of this data in there.

      The bottom-line is that I'm getting visitors from many different referrers. Initially most of them came from twitter (I have 13K followers there so that certainly helps). Also, I keep updating a tweet thread there with new things I've done to keep everyone in the loop.

      Here's the thread: https://twitter.com/PascalPrecht/status/1204381561807917056

      Other than that, I've added a little banner to blog.thoughtram.io, so there's a good amount of people ending up on rebase-book.com from there as well.

      Overall, the number of visitors is actually quite low (~50 users per day on average), which makes the conversion rate pretty high.

      Does that answer your questions?

      1. 1

        Great answer, thanks!

      2. 1

        Where will those blog posts be published? I'm very excited to read them!

        1. 1

          Hey @calebmpeterson!

          I'll be publishing it over at my private blog: https://pascalprecht.github.io

          1. 1

            P.S. a couple of questions that immediately come to mind:

            1. how did you decide on pricing?
            2. what does your authoring workflow look like?
            1. 2

              Sure,

              so pricing is always a tricky thing. There's certainly different ways to approach this. Often, the value you see in your own product is very different from what value other people see in it. At the same time, you need to take into account what value your product brings to your clients, beyond the buying price. So in my case, it's not just about how much people spend on buying a digital asset, but also what skills they will gain in the long run and how much time and money it will safe them.

              Because of that I've done a little poll on twitter: https://twitter.com/PascalPrecht/status/1200389992184463361

              Some people replied and said they'd pay way more than the highest poll choice.

              Based on that data (and it's certainly not representative of all my customers), I've decided to sell the book for 20 bucks and make it cheaper during the pre-sale phase.

              In fact, I'm actually considering making it a bit more expensive once it's out, given how much time I put into it. Obviously, the pre-sale price stays the same.

              Regarding the authoring workflow:

              I generally prefer keeping things as simple as possible and let them grow in complexity over time as needed. The easiest way for me to get to writing quickly and for different formats, was to find a tool that lets me write in a text-like abstract language.

              I ended up using pandoc and wrote a little script that takes my chapter contents (which are written in markdown) and then generates ePub and mobi files from that.

              The writing process in itself is literally just writing text into a bunch of text files with some image assets and then running the script. I then import the generated .mobi file into my Kindle app and review the book regularly.

              Since I don't have an apple device, I couldn't test the epub version so far, but I know of some people that have downloaded and read the epub version on their i-devices, and they were happy with it.

              Hope this answers your question!

              1. 1

                Yes and thank you!

                Looks like you’re off to a good start on a couple of blog posts in your reply :)