For those interested, here's how our membership at Rebel Book Club has grown organically over the past 54 months.
'Active Members' = Total Paying Monthly Members + New Joiners - Cancellations
Month 1: May 2015 > 24 Members
Month 13: May 2016 > 100 Members
Month 35: March 2018 > 200 Members
Month 41: Sept 2018 > 300 Members
Month 45: Jan 2019 > 400 Members
Month 46: Feb 2019 > 500 Members
Month 52: Aug 2019 > 600 Members
Month 54: Oct 2019 > 700 Members
Reasons for growth spurts:
2015/16 - new idea energy / early adopters
Autumn 2018 - Moved from working on RBC in our spare time to 2 days/week
Jan/Feb 2019 - Automated applications + New Year surge
Aug-Oct 2019 - Fundraise push
The positive trend is that in any month we've always had more people join than leave.
So if we can improve the membership experience, conversion rate and new applications the business will grow nicely.
Any questions please ask and thank you for your interest. We'll be closing our funding round at £150,000 (currently £138,000) all SEIS > crowdcube.com/rebelbookclub
Ben & Ben