Reffed

After ~3 months of solo build, Reffed (https://reffed.ai) just got featured on BetaList: https://betalist.com/startups/reffed

Reffed is a free tool that audits how visible your website is to ChatGPT, Claude, Perplexity, Google AI Overviews, Gemini, and Microsoft Copilot — the 6 AI assistants people increasingly use to ask for product recommendations instead of Googling.

The thing that surprised me most while building this: most well-known startup sites are NOT optimized for AI search. Real scores from auditing them today:

• github.com — 60/100

• stripe.com — 67/100

• linear.app — 68/100

• anthropic.com — 67/100

• tally.so — 82/100

AI search visibility is decoupled from traditional SEO. A site can rank #1 on Google and still be invisible inside ChatGPT.

Live today: Free audit + Reffed Watch ($29/mo, weekly automated audits). Coming Q4 2026: Foundation ($129/mo, or $99 lifetime for first 25 founding members) — auto-deploys fixes on WordPress, Shopify, and Webflow.

Stack: Vercel + Supabase + Stripe + Anthropic Claude + ScrapingBee + Resend. Built solo in Vancouver, BC.

Happy to answer questions about what AI assistants actually look at and how to optimize for AI citations.