Refiner

Two months after our official launch we finally equipped Refiner with a proper Dashboard. A feature that most people would consider table stakes for a survey tool and expect to be included from the very beginning.

One might argue that a survey software without fancy Pie-Charts is not delivering much value. And usually I would agree.

In fact, we knew that to prove that we are onto something, we needed only a handful of features working together:

• A JavaScript client to launch beautiful Micro-Surveys
• An intuitive editor allowing you to quickly create said surveys
• A Zapier integration or a Webhooks feature to push collected data to third party-tools

Fancy stats were just not on the list of crucial features so far.

Full article here: https://refiner.io/blog/survey-software-dashboard/

After three months of intense product work I launched Refiner on Product Hunt.

The launch went really good and Refiner ended up on #4 with 448 upvotes. I can attribute 1200 page visits and approximately 100 account creations to the launch. Most importantly, it sparked some really interesting discussions and connections.

At the end of 2019 I decided to pivot from another product i was working on.

I've spent the better part of 2019 working on solving "Lead Scoring for B2B SaaS". But without success. I created a quite complex product which didn't add much value though. So obviously I had a hard time finding customers.

At the end of 2019 I realized that I got derailed on the way and that it's time to start over.

Funnily enough, the Refiner of today is very close to what I initially had in mind when starting out.