Rekognito

Privacy-friendly user recognition for your website

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July 24, 2022 How the idea was born?

Hey, fellow indies! 👋

I have been building a SaaS business for 6 years now.
At one moment I wanted to know more about the people who sign up every day. There are hundreds of new users creating an account each day.

So I did a search in the database. And what I saw was that a lot of them are registered using Gmail or other email provider domains.

But there was also a bunch of them using custom business domains.

So the first thought was that this is a great segment who I should reach out to as they are potentially a B2B customer.

So I put together a quick script where I can use an email list as input and the output will filter out all emails with email provider domains.

The next thing I thought was that if this is helpful for me then it might be helpful to other creators as well who have an email list.

As I am already into SaaS for the last few years I thought that I can try to create a SaaS business out of it, providing a service to others who need to automate the process of recognizing their customer base.

I have almost the same feeling when starting my first SaaS business so I am really excited to see where I can go with this :)

Cheers!

Jaan

5 Comments

  1. 1

    That’s such an interesting observation — separating Gmail users from business domains is a smart way to identify B2B potential. I had a similar “aha moment” while testing small tweaks in my own projects. Funny enough, even when experimenting with Jenny Mod
    for Minecraft, I realized how just identifying the right group of users (or players) can completely change the strategy. Love how you turned data into insight here!

  2. 1

    sounds interesting, but I would recommend starting with an MVP or a poll to check if your need can be a need for other people.

    For example, many saas are using facebook/google login, it's just a more effortless flow, so in that case, many emails will be gmail/outlook.

    Also, for many saas owners that know how to dev, it can be done with one query.

    Good luck

    1. 1

      Thank you Tim for the feedback.

      Yes, an MVP has been on top of my mind.

      I thought to take it to a little bit more extreme and start out with a landing page and try to collect some emails who are potentially interested in the idea.
      Then reach out to each one of them manually and go into a conversation to understand them better.

      That way I could build the best first features possible.

      Any thoughts on this?

      1. 1

        for me, it's best, to talk with leads/future clients. in twitter or on indiehackers, you'll find many saas owners, it's a good starting point

About

I have a very specific problem at my full-time SaaS business that I want to solve with Rekognito. To get automated insights about the B2B users who sign up for my website.