100 new email-based users w/o any marketing
by swapWhen Requestly was launched, we only provided a sign-in via google option. This was done intentionally to avoid decision paradox. However, we used to get some feedback from our customer support channel from users who didn't want to use social login. Also, this meant enterprises that are not in Google's ecosystem couldn't sign-in and we wanted to open doors for them as well. :)
We finally picked this backlog task in 2020. Using Firebase, we enabled the email/password sign-in method and released a v1 last month (with minimal UI and tests).
In the last 30 days, we have got 100+ sign-ups via this flow without any marketing!
Since our product allows anonymous usage without signing-in, we were also thinking of nudging the user every X days to sign-in. At the same time, we don't want to annoy the user / degrade their experience. How should we go about doing this? Would love to hear any tips for tapping into the enterprise market as well!
