Lack of conversions and how I tackled it

One thing I didn't account for when the MVP was released was that users could find the app/sign up page without going via the landing page. This is leading to a lot of drop off in the sign up phase of getting users on-boarded.

To tackle this problem I've given the registration page a revamp which you can see here:

Some notable changes are:

• Switching from a page with just the form, to a split view with an explainer about RestEz and the sign up form next to it
• Removing "Confirm Password" in favour of having a show/hide password option
• Changing the CTA to "Create free account"
• Reiterating the fact that (right now) sign up is free

Fingers crossed these changes help convert some more direct traffic!