Reversify

We're going live on the App Store to start our auctions and begin our journey

I knew there was something that could make

1. Advertising more attractive to consumers
2. Venue advertising more effective

But I hated adverts that invaded privacy, felt intrusive and focused on making a sale rather than the user experience. I want to build a product that focuses on both end users, the brand and the user, equally.

Why can't I give the user a great experience? In return that creates a lasting impression of the brand on the user. It seems like a logical way of thinking but many have struggled to please both ends of the spectrum. I actually think some influencers do a great job of pleasing the brand they are paid to advertise and their audience. Mr. Beast is a great example.

I knew if I could create an experience that focused on the user I would have something...and being a avid gamer I felt I could gamify something.

Reversify was an idea I had for a few years. It came about when I was approached by multiple brands to market their products through my YouTube channel. I'd learnt that they were unhappy with traditional advertising methods like TV, Radio etc. as it was hard to hit their key demographic (13-25 year olds).

I knew there had to be a better way.

I had gone to watch my team play in a cup final back in 2015, unfortunately we lost, but at the stadium there were adverts plastered all around. I found myself questioning how effective these 'billboard' adverts were. I asked a few friends when we left the stadium, "Do you remember any of those ads", to which they replied "No one looks at those".

They weren't wrong. I knew there was something here.