Revontale

My wife, Frida Spikdotter, is an author and a creative coach. I’m a software engineer who spends my days building AI agent systems. After a late evening at our summer house playing around with ChatGPT, Friday was born.

Our goal? Take her 10+ years of experience coaching people in Sweden on creativity and storytelling, together with her large amount of accumulated written notes and material, and form it into a coach that can reach far beyond her physical meetings with clients in Stockholm. And she’s not threatened by it — she sees it as the most powerful extension of her work she’s ever had.

As we explore and learn about AI coaching, we want to be open and honest and share our journey. Our goal is to write about both the technical and coaching aspects as we learn. Technically: what exactly is an AI coach, how should it work, how is it different from ChatGPT, what features are needed to make a great coach? From the coaching perspective: why is an AI coach a viable alternative to a real live coach, how can you use it?

So technically Friday is powered by the exact same generative AI technology behind ChatGPT and Claude. However an AI coach can do things that normal LLM chat tools won’t do:

• Friday won’t be sycophantic - their job is to push you to dig deeper into yourself

• Friday will remember not just key memories throughout your conversations, but also connects the dots between conversations, and keeps track of your development

• Friday has access to a large library of curated coaching expertise that it can draw on as you progress on your creative journey

We are still in the super early process of building Friday and learning through trial and error how an AI should coach - follow us here to join us on this journey. Write to us with ideas, questions, suggestions - lets explore this together! And if you want to talk to Friday yourself, just visit revontale.com and sign-up.

/Mark & Frida