
RigShare
Music Gear Community
We've been working pretty consistently on building an audience on Instagram – https://instagram.com/rigshare. To get to 32k+ followers it took us over 3 years. To get there we focused on highlighting posts from other musicians in our community to boost their visibility. Each post on average receives 1000 likes.
Users on Instagram love to use the #rigshare hashtag as well. There are about 16,000 posts using it. We hope to continue growing our audience there but we have some work to do as Instagram is now prioritizing video.
About
We honestly started working on RigShare because we are passionate about music. When you get into a circle of musicians one common thing they like to discuss is what gear they are using. Music gear is a community gateway.

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