
River
AI sales rep that runs your sales calls instantly
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March 18, 2026
We replaced our “Talk to Sales” form with an AI that takes calls instantly
Someone is interested → they click “Talk to Sales” → fill a form → wait.
By the time you reply, the moment is gone.
We’ve seen this on both sides. As founders, we lose intent there. As buyers, we’ve felt the frustration.
So we tried something different.
We replaced forms with an AI sales rep on the website that takes calls instantly, answers questions, qualifies, and books the next step.
No waiting.
Curious, are forms still working for you?
About
As founders, we spend time and money generating interest, only to lose them on the website. Someone is ready to talk, and we ask them to fill a form and wait. So we replaced forms with an AI sales rep that takes calls

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Curious how others are handling this today.
Are you still relying on forms, or have you tried anything more real-time?