What next?

We are deciding to slow down with our Facebook marketing. We are still working on weekly user engagement posts (FB & insta) and we keep are low-cost App Features Ad running on a 40$/day budget. Our new users numbers are slowing down to 100/week..

We are going back to white board to figure out what we have to focus on next. Since we are in NY we are thinking launching it here, it is a good testing ground for us as we can just walk out side and start talking to customers, New York's tourist season in whole year and city is made for exploration on foot.
One caveat is that we don't have a city's tourist board as our client. This would be our step towards one 'global' app.