Through the last few years, I took several attempts to create a sustainable online business.

Through the last few years, I took several attempts to create a sustainable online business. Unfortunately, I wasn't very successful. Then I realized that I always tried to come up with a new brilliant idea that will change the world.

I decided to try something else - to take an idea that's already validated by others and focus on creating a high-value and low-cost offering there.

My previous employer used a meeting room display system that was incredibly pricy in my opinion. I realized that this may be my niche.