10 paying customers. And 500 email subscribers.

It seems like I naturally check in here every couple of months or so. And each time I've made progress. This time I've more than doubled my email list.

I've not done a huge amount to promote it. I decided to use Notion for my website, which some people can't understand, but other people seem to love it. 😆

For me, I love it and it's super easy to update. And anything that saves me time is a massive bonus for me right now.

I've also started talking more, gone on a couple of podcasts and done a couple of talks. This all helps build up general awareness.

Writing has been something high on my wishlist for a long while. I've struggled how to make progress with it. Part of me wanted to do an (e)book, or maybe a course. I thought about preselling something. But I didn't make any progress.

I realise now that I have to do it in steps, life is just too busy for me to make a full product. Hopefully in time it will evolve into more. For now, I will commit to writing 1-2 times a week.

This is why I've chosen the newsletter route. I've shown up weekly for over 40 weeks now doing a free curated links newsletter for community building. It's become enough of a routine that I felt ready to do a bit more.

The weekly curated newsletter will continue for free as it is, and is essentially a lead magnet.

Also, I'm conscious about not doing too much for free, I decided to go down the paid route. Opting for Substack mostly because I already used it my time is seriously limited to set up anything else.

Of course I'm going to treat my newsletter list as more than just an audience. I'm throwing in access to a private Notion database – I pulled some of it off from my main site and I'm adding in more areas for paid subscribers. I also plan to do video/meetups, still need to figure those out, but they will come.

I launched on Monday with a simple tweet and haven't done much else, and I'm now at 10 paying subscribers, the majority of them paying annually which is nice.

I opted for a $200 per year or $20 pm price. With a current 25% off until the end of August.

But honestly, I feel in my element at the moment. Whilst I did some great things at Ministry of Testing, I never felt able to step up and do things with my own voice. So now is my time, I suppose. 🤷🏽‍♀️

Substack link: https://rosieland.substack.com/
Website link: https://rosie.land

  1. 2


    Since you love Notion so much, we thought you might be interested to know about NoCodeLetters. Now you can send your newsletter from Notion itself. 🤩

    You can now sign up for the beta of NoCodeLetters. NoCodeLetters is the easiest way to send your newsletters to your subscribers directly from Notion.

    Sign up for the beta https://www.nocodeletters.com/

  2. 2

    That’s so great to hear! 10 subs is awesome and also it means that your email list of 500 love what you do. Amazing!

  3. 2

    Congrats Rosie! Love your content :)

  4. 2

    Yay Rosie!!

    We must be on the same frequency, I was obsessed with building a site called "Kilandia" for months, before other projects took over.

    I get that thing, about finding your voice. It is a daily struggle. I feel you have been mastering it lately!

    If you get a chance, check out the People & Co. Community builders, with a pretty different audience. They have fun Popcorn Q&A's and their motto is "Build With". Also a regular podcast.

    I also enjoy publishing on Notion! I made the switch last year, it is so much easier to "polish" and it stays organized and clean on its own. I wonder how many of your readers who do "get it" are parents. :)

    [ And just as a fun aside, I think for me the idea of the site originated from Buckethead's theme park site. It's down now, but if you Wayback Machine it: http://bucketheadland.com/

    Took me FAR too long to realize it was a fake theme park... I was already making plans to go! ]

    Signing up for your newsletter now! ♥️

  5. 2

    Congrats Rosie! Your content is really awesome and this is a huge step forward for you! More paid subs = more power to the awesome Rosie to keep this thing going.

  6. 2

    Wow! Where do you find the time to do all the things you do?! Now I feel lazy 😂

    1. 1


      And sometimes chocolate to keep me going.

      1. 1

        I need to eat more of it!

  7. 2

    Well done, Rosie! This is so inspiring to read and I’m sure you’re delighted.

    I’ve been toying with creating a Substack newsletter, to accompany The School of Design’s weekly newsletter, The Periodical. I’m really enjoying Substack – in particular the Everything bundle – and I can see it being a useful channel for education.

    I love that you’re sharing additional things (in Notion, etc.) as added value elements for subscribers. This has given me a lot to think about and has really got me thinking.

    Thank you for sharing. —Mr Murphy (Call me Chris, if you prefer.)

  8. 2

    Now really is the best time. Much better than tomorrow.

    Congrats on this - I’ve always appreciated the way you pour into community.

  9. 2

    Hey Rosie, congrats! 🎉 You deserve it. All the way up!

    1. 1

      Thanks Leo. I appreciate all the support you give me.

  10. 1

    Well done @rosiesherry. Gotta check it out and subscribe :)

  11. 1

    Hey Rosie!

    Congrats! Your website is great and the Notion idea is good! I tried it!
    I like your logo! Keep up the good work :)

  12. 1

    Congrats! That is awesome.

    I especially like the part where you say that "it saves you time." I, too, feel like there is never enough time, so to match what I enjoy doing with what is time efficient and effective is would be a gold mine.

    I can't wait to hear more updates.

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