Rosta

I keep developing Rosta as side project. I keep spending every Monday to tackle current sprint tasks. I release a new app version at least every two weeks and then plan the next sprint tasks.

For the current version 1.12(38) I redesigned/reimplemented the "Support Rosta" popup – main "In App Purchase Call to Action". It features:

1. Improved copy:
   1.1. Title: Is Rosta is useful for you?
   1.2. Would you buy the premium app icon to help me to keep developing it?
   1.3. No Thanks / Buy for $2.99
2. Removed maybe later action. Just yes / no
3. Use colors for CTA buttons.

The next couple of weeks I'll be measuring if it improves the conversion rates or not.

Ads revenue reached the $500 threshold I set on AdMob so I'll get my first payment.

For the near feature: I have some more ideas to keep with the incremental improvements.

Making small upgrades seems to keep the user base consistently growing.

Last app versions included:

• iOS 13 support and Dark Mode UI optimizations.
• App is now available in Portuguese language.

For the first time ever the app is generating no less than 1USD in ADs every day.

Since the main source of ads revenue is the "navigate months forward" interstitial it tends to increase towards the end of the month so I expect this month to get well above 30USD for the first time.

I'm spending every Monday to make progress on new app features.

It's been slowly but constantly growing since I launched.

There's an organic user base that is discovering the app through AppStore searches.

Revenue is ~50 USD/month (ads + IAPs) so I plan to make micro releases and measure if it can scale some more.