Announced price increase and made 5 sales!
by Cory ZueA few days ago I decided to double the cost of Pegasus (which I am going to do later today).
Before I did that I emailed my list with the news that prices were going up soon and that it was the last chance to get in on the early-access discount. In the four days between the email going out and the price hike I made 5 sales! That number represents more than 30% of my all-time total.
Creating a sense of urgency really works!
Some more details in my monthly retro: http://www.coryzue.com/writing/aug-2019/
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Nice to hear you gained some valuable knowledge! You may want to make your language more positive by not using negative terms like "threatened" and "time pressure" to describe your relationship with your clients. I'd rather use more positive terms like "announced" and "missing out on an opportunity" respectively.
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Thanks for that feedback. Language - and particularly knowing what might raise eyebrows despite the best of intentions - is definitely not a strong suit of mine.
Just made some edits that hopefully makes it more positive/neutral.
Appreciate the input - one of my top goals is to serve my customers and would hate for that to be misconstrued!
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