In the past few months I've been pushing hard to create useful content about how to build a SaaS application in my technology stack of choice (Django). The content is part of my big picture marketing strategy for Pegasus (a Django SaaS template).
The basic strategy is to create as much great content out there as possible and get it in front of Django developers. I'm hoping this has many benefits including:
The Guides page I just made is specifically focused on the last point. I realized that I've got all this content that I've put a ton of effort into and that collecting it all in one place is basically a guide to building a SaaS with Django. And, since I want Pegasus to rank on Google for everything related to "SaaS" and "Django" I'm hoping this page can be the content that achieves that!
It's unclear so far how well this strategy has been working. The content does get shared and appreciated, but thus far it hasn't really converted many people - mostly I think because the type of people interested in reading it would much rather build it themselves than "cheat" and buy a template. But hopefully some of the longer term / bigger picture effects around backlinks and SEO start working for me!