January 2, 2020

I Realized I've built a Perfect Flywheel Product

Cory Zue @czue

When I was doing my annual end of year reflections, I realized that Pegasus is a perfect flywheel product for my current life.

"Flywheel product", is a riff on the flywheel business concept: a circular feedback loop in your business in which every element feeds into other elements in a virtuous growth cycle. Once you have a flywheel business you just have to get it spinning and then it grows and improves from there—almost on its own.

The most popular example of the flywheel comes from Amazon, where their focus on product selection and price brings in more customers, who then attract more sellers, further increasing the selection of products and reducing price. And continuously growing the flywheel.

So how is Pegasus a flywheel product?

Well its whole purpose is to make launching SaaS products faster and easier. And meanwhile, my whole career revolves mostly around launching and growing SaaS products.

So Pegasus makes my job way easier. But that's only half the wheel.

The other half is that every new project I launch is an opportunity to improve Pegasus itself. My first experience using Pegasus led to a handful of new features, improved docs and cleaner code. Next, I’m going to add subscriptions to one of my products, and that’s going to end up back in Pegasus as soon as I figure it out.

Literally every new thing I build is an opportunity to make Pegasus better. For everyone. Forever.

So I’m super stoked about this revelation. Because I really enjoy building and launching new things. And getting to use and improve Pegasus with every new product launch just makes it all that sweeter.


(This thought was part of my annual year-in-review post here: http://www.coryzue.com/writing/master-plan/)

  1. 1

    Hi Cory, awesome work on Pegasus and great episode on the IndieHackers podcast, thanks for sharing your learnings and experiences. I’m thinking of launching a Node.js boilerplate (basically what I have been using to build products for some years now, including my startup https://www.loclpal.com). What’s the situation with licenses and selling software built on open source software (in this case Django and various packages)?

    1. 1

      Hey Iraklis,


      I'm not a lawyer, but my general understanding is that most open source licenses are quite commercially friendly. The one you really have to watch out for is GPL, which basically stipulates that if you use it then your whole project also has to be open source. But almost all big OSS is licenced under MIT, Apache, BSD, or some other commercially-friendly version.

      More details here: https://choosealicense.com/

      1. 1

        Hey there, great, thanks for this, will definitely check it out!

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