SaaSCurate

Most founders chase bottom-of-funnel traffic: “best tool for X.”

But what if you went upstream and focused on top-of-funnel traffic?

That's exactly what Myles Deering did with User Interviews.

He turned his content strategy into a search-ranking machine that now brings in over 100,000 visits per month – and fuels User Interviews’ entire content funnel.

How a Single Post Was Driving 30k+ Visits Per Month

When Myles joined User Interviews, the product already had traction.

They already had some blog posts that focused on bottom-of-funnel keywords.

But their top-of-funnel content was weak.

So he made a list of non-brand keywords that product managers and UX researchers Google daily.

• “customer interview questions”

• “usability testing script”

• “research participant email template”

No buying intent. Just search intent.

Then he created the internet’s best answers to those queries.

• 20+ examples
• Free templates
• Real scripts used by their team

He optimized for keywords – but also for utility.

People didn’t just land on the page. They bookmarked it. Shared it. Linked to it.

At one point a single post drove 30k+ visits per month – on its own.

And once someone’s in? They get nurtured into signup with lead magnets, templates, and email automation.

Strategy Breakdown: TOFU SEO That Converts

Here’s why this works – even without “high intent” keywords:

• High volume, low competition. TOFU keywords is where most of the traffic is, and are easier to rank.

• Perfect audience match. If you’re Googling “user research questions,” you’re probably the ideal customer.

• Compounding returns. One article ranks and drives traffic every day – without ongoing spend.

It wasn’t fast. It wasn’t flashy.

But it worked, and still works years later.

Apply This To Your SaaS

Want to do the same? Here’s a simple starting point:

• List 5 things your user Googles before they ever think about your product

• Turn one of those into a detailed post: Teach them how to solve their problem.

• Offer a lead magnet: Exchange email for content that helps with their search problem.

• Let email automation do the rest: Nurture through email until they're ready for a trial.

Don’t wait for users to search for you – show up when they’re searching for help.

If you’re struggling to get traffic to your site, here’s a different path to growth:

What if your acquisition channel was someone else’s product?

That’s exactly what Derrick Reimer did – and it helped his SaaS grow steadily without burning a cent on ads.

How SavvyCal Grew Through Integrations

When Derrick launched SavvyCal (a Calendly competitor), he knew going head-to-head would be tough.

So instead of trying to “beat” them on features or pricing, he looked sideways:

“What tools do my ideal users already use daily?”

He started building native integrations:

• Google Calendar

• Zoom

• Slack

• Zapier

But here’s the key:

He didn’t stop at the code.

He listed SavvyCal inside those platforms’ directories.

Each listing became a mini landing page – and each one started driving traffic from users actively searching for tools that worked with their stack.

These integrations now bring in ~25% of SavvyCal’s weekly signups.

It’s not a viral hack. It’s a quiet growth engine that just keeps working – year after year.

Strategy Breakdown: Integrations as Acquisition

Integrations aren’t just product features – they’re distribution engines.

Here’s why this works:

• Users love tools that “just work” with their stack

• Platform directories rank on Google → You get free SEO

• These users have high intent → They’re already looking for a solution like yours

• Great integrations can lead to official partnerships → giving you access to their newsletter, blog, and user base

• Listing + reviews = long-term exposure

SavvyCal didn’t chase every marketing channel. They focused on owning the places where users were already looking.

Apply This To Your SaaS

You don’t need dozens of integrations to pull this off.

You just need to be intentional.

• Pick 1–2 tools your users already use daily

• Build a simple integration (API, webhook, Zapier, whatever fits)

• List it in the partner’s directory – e.g. Zapier, Slack, Shopify, Notion, etc.

• Reach out to their partnerships or ecosystem team – Many platforms promote new integrations to their full user base

This is a one-time setup that can bring you users for years.

Turn other platforms into your silent distribution channel.

If your product is “for everyone,” it’s probably converting no one.

That was the harsh truth Justin Jackson faced with one of his early SaaS products.

Until he made one critical shift:

He narrowed the niche.

From No Conversions to $2K MRR

Back in 2018, Justin had built a little tool to help people transcribe and repurpose their audio content.

It was functional, well-designed… and flopped.

The landing page spoke in broad terms – “turn audio into text,” “save time repurposing content,” etc.

But no one knew who it was for.

So he scrapped the messaging, started fresh, and rebuilt the site with a clear positioning:

“A podcast editing assistant for solo creators.”

Now the site spoke directly to one person: a solo podcaster who hated editing.

That one change tripled the conversion rate overnight.

And the product went on to generate $2K MRR in just a few weeks.

Strategy Breakdown: Narrow Your Niche

What changed wasn’t the product – it was the positioning.

When you speak to everyone, no one feels like it's for them.

But when you speak to someone specific?

They feel seen.

Justin didn’t invent anything new. He simply made it clear:

• Who it’s for → Solo podcasters

• Why it matters → Saves hours of editing time

• What it does → Helps edit and repurpose episodes

And with that one move, what used to be a “meh” tool became a must-have solution.

Apply This To Your SaaS

If you’re struggling to get traction, try this today:

• Pick a specific user – Not “creators.” Not “marketers.” Say “email marketers at early-stage B2B SaaS.”

• Rewrite your homepage copy – Make the headline speak directly to them in their language.

• Be narrow – The more niche you go, the less competition you have. You can always expand later.

The riches are in the niches.

Pick one. And speak their language like you built it just for them.

Is it possible to increase conversions by 32% with one simple email?

Sounds too simple – but that’s exactly what happened to Daniel Rowles, founder of Target Internet.

Let’s break down the story – and the simple strategy you can steal today:

The One-Sentence Email That Increased Conversions by 32%

When Daniel Rowles launched Target Internet – a SaaS platform for digital marketing training – his signup numbers looked solid.

But conversions? Not so much.

Most free trial users logged in once… then vanished.

He didn’t want to build a 15-part onboarding flow or add complex product tours.

So he tried something simpler.

Two days after someone signed up, he sent this plain-text email:

“Hey – just wondering, what did you hope to get out of the platform when you signed up?”

No links. No buttons. Just a real question from a real person.

And replies poured in.

Now he had context. He knew what they wanted, what they were stuck on, and how to help.

So he replied manually. 1:1. Pointed them to the exact course, demo, or content they needed.

End result?

Trial-to-paid conversion jumped 32% in two weeks.

All from one simple, well-timed email.

Strategy Breakdown: User Activation

What Daniel did here wasn’t just smart messaging – it was smart activation.

User activation is the moment a new user experiences real value for the first time. It’s what turns curiosity into commitment.

Most SaaS founders think that means tooltips, product tours, or behavior-driven checklists.

But it doesn’t have to be complicated.

Sometimes a single, well-timed email is all it takes.

• It prompts reflection – "Why did I sign up?"

• It gives you a chance to steer them toward success and get them activated

When you remove friction and add clarity, more users activate. More users convert.

Apply This To Your SaaS

You can set this up today. Here’s how:

• Send it 1–3 days post-signup – That’s when users are still open to engaging.

• Use plain-text – No branding. Just you.

• Ask about goals – “What were you hoping to get out of [Product]?”

• Reply personally – Link them to what helps them win. Be helpful, not salesy.

If you’re looking for a quick conversion bump – try this today.

Simple wins.